Every year CPM works closely with Britvic to plan in-store execution for the annual Britvic campaign calendar. This is a core strategic plan which ensures that all sales and merchandising activities are executed to at minimum industry best standards. However we have set the bar higher again and the Britvic standard at all times stretches our teams to execute ahead of the rest!
This year has been no different with CPM/Britvic excelling in their results. We are immensely proud of the in-store executions achieved in the past year - so much so we submitted an entry for Best Merchandising & In-Store Support for the 2014 Checkout Awards because we are convinced the CPM/Britvic Merchandising Teams should be recognised for the Best in Class work that they have consistently produced.
CPM is delighted to announce that our entry for Best Merchandising and In-Store Support for the 2014 Checkout Awards has been shortlisted. This recognition is much bigger than our firm. This acknowledgment is for CPM’s Britvic Merchandising team who have worked productively day-in-day-out.
This award recognises the hard work suppliers undertake to help retailers maximise sales, whether through delivering eye-catching POS material, effective promotions or in-store customer engagement.
To all the CPM/Britvic Merchandising Team shortlisted, we at CPM would like to commend them on their effort and innovation over the past year, we sincerely appreciate their work and wish them the very best of luck on the 7th of November – our fingers are firmly crossed. To all the other nominees we say congratulations and may the best candidate win!
Now in their fifth year, the Checkout National FMCG Awards are designed to recognise best practice in sales, marketing, sponsorship and advertising in the FMCG sector. The Awards will examine areas including new product development (NPD), best-in-class merchandising and sales support, innovation in advertising and marketing, and sponsorships by both retailers and suppliers. Awards will be presented in 22 categories this year, covering all areas of FMCG marketing and innovation.
To find out more about the 2014 Checkout Awards visit: