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    Asda's Partner of Choice

    Sampling & Experiential at Asda

    We are the exclusive agency for Asda’s sampling and experiential activities. We specialise in leading activations for brands, corporate marketing, provide tailored staffing solutions, and merchandising media solutions.

    Our Asda Packages

    At CPM, we offer brands a range of packages tailored to specific needs; from providing versatile event space to fully bespoke sampling and experiential service where we collaborate to craft a distinctive and unforgettable experience.

    CPM UK - Octopus Energy activation - branded stand with employees outside Asda Store

    Space Only

    Perfect for brands or agencies with existing activations seeking prime space within Asda.

    CPM UK - Sampling stand in Asda stores by end of aisle

    Sampling

    Sampling allows Asda shoppers to try before they buy, driving product trial, purchase consideration and valuable shopper insight through live feedback.

    CPM UK - Asda - Experiential activity for Comfort

    Experiential

    A fully bespoke service to do something unique to target Asda shoppers.

    CPM UK - Asda Express BK X Pringles takeover

    Express

    A high-impact store takeover in Asda Express locations, putting your brand front and centre for shoppers on the go.

    Create your next campaign in Asda now

    Why Choose Asda?

    ASDA reaches over 16 million shoppers every week across a nationwide store estate. It offers brands scale, frequency and high-intent shopper engagement and is one of the highest physical retail reach platforms in the uk.

    Asda connects with millions of shoppers every week, giving brands instant access to a huge, highly engaged audience.

    Shoppers spend meaningful time in‑store, creating multiple moments to capture attention and inspire action.
     
    Brands get a unique chance to reach real people in a real shopping mindset, right where everyday decisions are made.
     

    Drive awareness, consideration and conversion by placing your campaign close towards the entrance of store - when customers are most open to influence.

    This underpins Asda's strength in:

    • Retail Media
    • Sampling
    • In-Store Theatre
    • Shopper marketing

    Covering:

    • Supercentres
    • Superstores
    • Asda Express
    • Asda Living
    Icon set - Experiential, sampling and shopper activations

    CPM serves as the exclusive agency responsible for Asda experiential and sampling activity, while also leading on media merchandising, implementation, and post‑activity reporting. Contact us to see how we can help your brands engage with Asda shoppers and drive sales. 

    59%%

    Asda customers prefer shopping in-store to online

    40%

    of shoppers are visiting the supermarket every week

    30%

    purchase from the supermarket up to 2-3 times per week
    General Enquiry

    Get in touch to discover how we can support your next campaign at Asda