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Visibility that Sells

Great Merchandising turns intent into purchase - but without the right stock, visibility or execution, even the best product won’t sell.

With retailers under pressure and shopper expectations rising, brands can’t afford to leave it to chance. Our Retail Merchandising solutions ensure your products are in the right place, at the right time, and presented in the right way. They will protect and optimise availability, maximise impact, and drive sales both in-store and online.   We offer three core services:

Retail Merchandising
Visual Merchandising
Digital Merchandising

 

Retail Merchandising 

Our Retail Merchandising teams keep your brand performing on shelf, ensuring availability, compliance and standout where it matters most.

From stock replenishment and SEL checks to fixture merchandising, we protect sales and elevate presence in every store visit. With flexible and bespoke models - weekly reporting, real-time in-store insights, and national coverage, we optimise every visit to drive impact where it counts. 

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What we do
  • In-store Merchandising and execution 
  • Stock replenishment and shelf management 
  • Shelf-edge label (SEL) placement and correction 
  • Book stock correction and stock integrity 
  • Planogram compliance and display setup 
  • Promotional compliance and activation checks 
  • Inventory and stock management
  • Retail insights and performance reporting  
Where we do it
  • Grocery
  • Specialist
  • Convenience/Independent
  • Pharmacy
  • Wholesale
  • On-trade
  • Nationally  
How we do it
  • Dedicated and tactical Retail Merchandising teams  
  • Flexible syndicated Merchandising teams  
  • Data-led targeting of store opportunities  
  • Sales data-driven intervention alerts (where available)  
  • Image recognition and smart compliance tools  
  • Customised real-time reporting
  • Scalable coverage – national to single site  

FAQ’S

Why Retail Merchandising? 
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If it’s not on shelf, it can’t be sold. Retail Merchandising makes sure your products are available, correctly displayed and supported in-store at the point of sale. This is important, especially when retailers are frequently too busy to handle it themselves. It boosts visibility and compliance, giving your brand control, consistency and confidence in every store, to maximise sales. 

Can you support seasonal or promotional Merchandising? 
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Yes, we offer flexible models including tactical, syndicated or dedicated teams to support NPD launches, seasonal activity or ongoing brand presence.  
How do you track Retail Merchandising performance? 
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We provide regular reporting, store-level data and image capture - giving you visibility and insight to optimise execution and identify gaps. 

 

Visual Merchandising 

Our Visual Merchandising solutions bring your brands to life in-store - creating standout moments that interrupt shoppers, spark interest and drive purchase.

From fixture planning and 3D builds to window displays, aisle and store takeovers, we co-create and deliver installations that balance impact with functionality. Whether FMCG, beauty, fashion or tech, we help tailor every execution to the space, the store and your objectives.   

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What we do
  • POS installation and compliance checks  
  • Fixture planning, window displays and in-store visual setups  
  • Floor signage and branded graphics  
  • Aisle and store takeovers with feature site execution  
  • Temporary and permanent display units  
  • 3D display builds for standout moments  
  • Visual Merchandising audits and performance reports  
Where we do it
  • Grocery  
  • Specialist  
  • Convenience/Independent  
  • Pharmacy  
  • Wholesale  
  • On-trade  
  • National or regional coverage  
 
 
How we do it
  • Dedicated and campaign-specific Visual Merchandising teams 
  • Flexible syndicated Merchandising teams 
  • End-to-end design, build and installation 
  • Scalable delivery across formats and regions 
  • Pre-agreed or tailored reporting formats 
  • In-store execution tailored to space and brand 
  • Adaptable approaches by category and sector 
  • Collaboration with store teams for seamless installs

FAQ’S

Why Visual Merchandising? 
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In a busy retail environment, visibility is everything. Visual Merchandising ensures your products are not only seen but really noticed. It signposts them clearly, attractively and in line with shopper flow. Creating theatre and encouraging trial are proven ways to influence behaviour. They boost engagement and maximise the value of every square meter.  

What’s the difference between Visual Merchandising and Retail Merchandising? 
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Visual Merchandising focuses on the creative presentation of products, using space, fixtures and design to influence shopper behaviour—while Retail Merchandising focuses on availability, compliance and stock levels. 
What types of Visual Merchandising do you deliver? 
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We deliver everything from window displays and floor stands to store and aisle takeovers, 3D builds and store layout support - tailored to your brand, category and store environment. 
How do you ensure Visual Merchandising aligns with brand guidelines? 
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Our teams are trained in your brand’s visual standards and we work closely with store teams, capturing visuals and reporting on compliance as part of our execution. We also align to the retailer’s legal brand guidelines. 

 

Digital Merchandising

Our Digital Merchandising solutions give brands visibility and influence in-store, without always needing to be physically present.

Using our *shopt app, you can see current displays and ranging, then deliver tailored guidance, creative content and incentives to help retailers merchandise your products effectively. Available to them anytime, it’s a smarter, more flexible way to shape what customers see, when they want to see it, whilst saving time, cost and resource. Can be combined with physical Merchandising teams.  

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What we do
  • Influence brand visibility and product availability 
  • Digital Merchandising audits 
  • Record and increase share of shelf 
  • Educate retailers on stock, ranging and display 
  • Retailer reporting and analytics
Where we do it
  • Independent convenience retailers (UK) 
How we do it
  • *shopt digital engagement and rewards app  
  • Stocking offers (data led via EPOS sales data)  
  • Tailored retailer incentives, competitions and rewards 
  • Video content including How to Guides 
  • Standalone digital solution or supported by Field Sales teams  

FAQ’S

Why Digital Merchandising? 
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You can’t influence what you can’t see - but with Digital Merchandising, you can. It gives brands a direct way to reach retailers. It offers visual insights, guidance, and incentives on a large scale and at their convenience. Whether used alone or with field teams, it extends reach, improves compliance, and boosts shelf presence in tough locations.  

How can I influence Merchandising in stores I can’t physically visit? 
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*shopt let you share advice, assets and incentives directly with retailers—giving you visibility and control, even in hard-to-reach or independent stores. 
Can Digital Merchandising replace field teams?
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It can complement or extend field teams depending on your goals - offering cost-effective reach, continuous access, and insight where physical visits aren’t practical. 

There is a better way

Testimonials

What our clients have to say about us

The beauty of our relationship with CPM is that it feels like a true partnership, built on collaboration. The team’s pace, agility, and ability to pivot have delivered phenomenal results, with compliance rising from 60% to the high 90s.

ASDA Sian Durham, Head of In-store Proposition and Operations

 

FEATURED CASE STUDY

Case Study

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EXPLORE

Merchandising with CPM

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