Last week, Shane Stafford, CPM Commercial and Retail Director, participated in a very insightful Business Breakfast at the Dublin Chamber of Commerce about “Outsourcing your Sales Channel”. Shane was accompanied by one of our clients, James Browne, Senior NAM at Diageo.
During the breakfast meeting, both speakers went through the key learnings and implications regarding Sales outsourcing, as well as some of the most valuable benefits they have seen in businesses when changing their sales model. They covered the main learnings between the 2 parties involved in the process.
Sales outsourcing is an innovative way for companies to increase sales, reduce overheads and increase flexibility in the channel. Behind the main reasons why companies decide to outsource their sales channel are:
Among the big learnings we have encountered within CPM that will guarantee a successful sales model are: ensuring an alignment between both Culture & Values, true partnership between both parties involved, getting the right people for each role, measuring what is truly important, and last but not least, guarantee communication is taking place on a regular basis.
CPM is Ireland’s leading partner for outsourced Field Sales solutions. We have + 30 years’ experience in Ireland and +80 years in the industry which is unmatched by any other field marketing company in the country. GROWING sales for our clients, POWERED BY OUR PEOPLE is what makes us so successful.
We are all about improving sales volumes. There are tangible benefits to using our outsourced sales teams. Not least of which is the €250m sales we will deliver this year alone and we are constantly searching for new ways to innovate and increase sales every day.
We provide island of Ireland coverage with the capability to scale up our staff database for new or existing business. We will select dynamic teams to make sure our client hit their sales targets through a blend of direct sales, retail field sales, syndicated sales, telesales, telephone account management and digital sales. We even have our own CPM Sales Academy to ensure continuous learning and development of our sales force.
If you would like to know more about the benefits of outsourcing and how CPM can implement this model for your business while bringing a positive impact on your sales performance, contact us at 01 7080 300 or email us at info@cpmire.com