CPM has transformed how frontline intelligence is captured and turned into action through its new Voice of Field initiative. Previously, collecting feedback from the field relied on teams typing observations into surveys - a time-consuming process that often resulted in short responses and valuable insight being lost.
Using voice recording technology within Retailmotus, field teams can now simply speak their observations from store visits. These voice notes are automatically transcribed and analysed using AI, turning hundreds of individual observations into clear commercial insight, reports and infographics in a fraction of the time.
Example output :
The result is a faster, richer flow of intelligence from stores to decision-makers. Clients gain deeper visibility of competitor activity, retailer behaviour and emerging opportunities, while teams spend less time on administration and more time focusing on driving performance and sales.
By removing the barriers to capturing feedback, CPM is ensuring that the voice of the field is no longer lost – it is becoming a powerful driver of insight, strategy and growth.
Talk to us about in-store intelligence for your brand.