CPM swept the board at the FMBE 2026 awards ceremony, which took place at Troxy, London in January. The stellar event was a celebration and recognition of the creativity, strategic approach & impact and operational excellence across the entire industry.
The FMBE Awards (Field Marketing and Brand Experience) are widely regarded as the leading industry benchmark for field and brand experience marketing, recognising both campaigns and teams that deliver outstanding results, strategic collaboration and innovation. The judging panel is made up of senior, client-side professionals – best positioned to judge the tangible results the winners have delivered.
CPM International had an outstanding performance this year, picking up NINE awards across several categories – including four gold awards, four silver and one bronze – as follows:
Gold – Most Effective Tactical Campaign (ROI)
Gold – Team of the Year (non FMCG)
Gold – Special Award: Client Retention
Gold – Campaign of the Year - Judge’s Choice
Silver – Team of the Year (FMCG)
Silver – Brand Ambassador of the Year
Silver – Field Marketing Agency of the Year
Bronze – International Agency of the Year
Such accolades reflect CPM's diverse experience, expertise and each team’s ability to devise strategic campaigns and develop outstanding client partnerships – enabling us to consistently deliver tangible, measurable impacts for clients across multiple industry sectors.
“We’re incredibly proud of what CPM achieved at the 2026 FMBE Awards – an outstanding result with four gold, four silver and one bronze award" says Lorraine Butler, CEO, CPM Uk and Ireland. “These awards are a testament to our wonderful people: colleagues who are passionate about delivering results for our clients – day in, day out.
"Creating innovative and strategically brilliant campaigns, which are then expertly implemented. The results speak for themselves & demonstrate the impact and effectiveness of both our teams and their campaigns, along with our outstanding client partnerships, clients who trust us to help grow their brands and increase sales, year on year.”
“We are especially proud to have won Campaign of the Year for our work in the convenience channel. This campaign delivered exceptional ROI through our new Shared Resource service, combining store-level EPOS data from 11,000 stores, insights from our *shopt digital retailer app, and a blended field and digital resource model. This dynamic, data-led approach is delivering over 30% higher ROI than traditional field marketing models. Our investment in AI & Technology has enabled us to deliver more than ever for our clients, which helped drive the number of awards that we achieved this year.”
Such a breadth of wins encompassing strategic client retention, standout campaign performance, individual ambassador achievement and client partnerships, shows our growing strength and leadership in field marketing excellence.
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