Overview
Where the customer journey is changing and the combination between offline and online is becoming more and more important, Samsung has found a strategic partner in CPM. Since 2017 CPM has provided a flexible salesforce for Samsung. The Samsung salesforce visits various retailers (including MediaMarkt, Coolblue and KPN) daily to increase sales for Samsung.
Our approach
Samsung's focus on continuously improving its business makes CPM a valuable partner. Together we map out the most important insights we collect from the field to generate the best ROI. In this way, the salesforce team can focus on building relationships in the field, providing training to store personnel and increasing sales within these stores.
The result
Thanks to a steady, result-driven and motivated pool, we create brand awareness and ensure the perfect execution. To achieve this goal, we continuously search for talent and coach these individuals to reach their potential. By following the latest technology and developments in the online world, Samsung's training program is constantly being improved and expanded.
The conclusion
In conclusion, our approach leads to:
• Up to date knowledge about products and services thanks to continuous training
• Successful implementation of product launches
• Long-term, impactful relationships with store personnel
• Increased sales results within the stores (and beyond)
• Greater visibility thanks to data-driven solutions
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