Mars' diverse business and brands create a challenge within merchandising. This challenge makes the importance of the right representative at the right time and place all the greater. The goal is to increase sales by increasing availability and visibility.
This involves continuous optimisation of Mars products within supermarkets, petrol stations, and the Out of Home channel. These products include the many chocolate brands from Mars (including M&M's, Twix and Snickers) and the animal care division (including Whiskas, Pedigree and Royal Canin).
This continuous optimisation has been carried out for more than 25 years by the Mars Netherlands merchandising team within CPM.
The dedicated team of merchandisers work closely with the internal Mars organisation. Together they ensure the correct implementation of promotional displays, POS material and secondary placements. Based on extensive training and daily coaching, the representatives are given tools to build the display and advise retailers on purchasing.
Thanks to the flexible deployment of extra manpower at peak moments, we can respond well to the company's needs. The openness and transparency of both parties ensure that we are always looking for the next step to take together - guaranteeing the quality of the execution.
The CPM approach delivers triple-A results:
• A permanent and dedicated team that lives and breathes Mars (with the option of deploying extra flexible field forces)
• A tailor-made, real-time reporting system for maximum control and insight
• An impactful collaboration with our first-ever and longest standing partner