Case Studies


CPM provides POS Merchandising for P&G India in Modern Trade Outlets

The challenge

CPM manages the POS Merchandising of all direct Modern Trade Outlets across the country for P&G India. We cover over 1,300 stores with a field sales team of over 600 POS merchandisers and supervisors across 142 cities PAN India.

Our Solution

Key deliverables:

  • In-store order generation
  • Brand recall by executing effective displays.
  • On-shelf availability by timely stock replenishment.
  • Ensuring all POS is at maximum capacity.
  • Ensuring effective promotional availability.
  • Improved shelf space for P&G products.


  • Generated over 6 million worth of product orders at store level.
  • Increased sales of 700 Million for P&G India.
  • Increased brand presence.
  • Maintaining brand share for each store.
  • Create multiple touch points for P&G at store level.

Case studies

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