CPM provides POS Merchandising for P&G India in Modern Trade Outlets
CPM manages the POS Merchandising of all direct Modern Trade Outlets across the country for P&G India. We cover over 1,300 stores with a field sales team of over 600 POS merchandisers and supervisors across 142 cities PAN India.
In-store order generation
Brand recall by executing effective displays.
On-shelf availability by timely stock replenishment.
Ensuring all POS is at maximum capacity.
Ensuring effective promotional availability.
Improved shelf space for P&G products.
Generated over 6 million worth of product orders at store level.
Increased sales of 700 Million for P&G India.
Increased brand presence.
Maintaining brand share for each store.
Create multiple touch points for P&G at store level.