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Case Studies

Olay
Sales Activation, Beauty Ambass

The challenge

CPM Thailand operates a dedicated Beauty Consultant Operations team for Procter & Gamble across the Modern Trade and Pharmacy channels.

Our Solution

The team of highly trained Beauty Consultants have clear in-store tasks to maximise their effectiveness and ROI in every store:

Optimize existing day-to-day sales performance and increase trial in a highly competitive environment.
Develop a Beauty Consultant team, which delivers the enhanced value position to Olay customers within retail partners.
Leverage the Beauty Consultant investment by Olay via, right place, right target, right people, right coaching, right rewards, and right tools for engagement, right measurement and reporting in a retail environment.
Create opportunities to deepen and extend the brand relationship at retail level.

Results

Beauty Consultant stores out performing all non-assist stores x 2 times.

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Tags active selling consumer activation fmcg

Case studies

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FMCG Client

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Olay

Microsoft

GSK Acti Grow

Bosch Thailand

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