Case Studies


Merchandising, POS Merchandising

The challenge

CPM with the GSK team designed an In-store POS merchandising excellence program known as Udaan to increase sales.

Our Solution
  • Dedicated Instore merchandising team structure of 515 people
  • Covering 27K+ outlets in 420 towns.
  • Best in class merchandising training.
  • Parinaam- Mobile application for tracking.
  • Supported with store and compliance audits & Compliance: All execution pictures getting audited and scored against the benchmark.
  • Perfect Store Matrix to evaluate the overall.


  • Uplift in sales by 9%.
  • Installed & Using PVC in 100% outlets.
  • Outlet Specific merchandising.
  • State level SKU & POSM tracking.

Case studies

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