Auditing programme to measure ROI on POS to improve brand awareness and sales
The challenge
CPM was tasked to audit 25 stores displaying Bosch products in the food prep, floor care and garment care categories over a period of 3 months to capture data that would assist in measuring ROI on POS development and installation.
Our Solution
In-store auditing activities during each visit: Point of Sale display audit and issue rectification / escalation to client for display units and merchandising
Rectify all low level merchandising / display issues in-store and escalate all others to client
Results
Built relationships with store managers and promoters to ensure brand visibility and increase sales volume.
Using a standardized scoring system that is aligned with Singapore, Bosch is able to create a benchmark for POSM excellence in the region and continuously improve consistency across all retail outlets.
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