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Case Studies

BMW Zurich Film Festival

CPM provide events personnel to support Zurich Film Festival

<img src="/wp-content/uploads/2017/05/next.png" rel="Next BMW case study" class="next_case_img alignright size-full wp-image-536">

The challenge

BMW (Schweiz) AG is a new main partner at the “ZFF” - Zurich Film Festival. CPM was delighted to be a part of this new partnership and provided events personnel to support this prestigious event. In this context, we offered a shuttle or test ride with the BMW i3 on the two ZFF weekends, not only for the stars but for all festival guests.

Our Solution

The event was over 6 days with 2 pick-up spots
We supplied 3 Hostesses/Hosts and 9 Drivers, the welcome desk and check-in

<img id='img574_1147457071' style='' src='https://s3-eu-west-2.amazonaws.com/images.s3.cpm-int.com/wp-content/uploads/2017/03/23111401/case1-1.jpg' alt='' class='intense image' title='' />

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Results

Strengthened and Increased the brand awareness and image of the BMW i3
Improved the customer experience at the event

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Tags automotive events it / technology sales telephone account management telesales

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