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Case Studies

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Microsoft
CPM provide a dedicated, full-time field sales team across Ireland for Microsoft

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The challenge

CPM provide a full time field team across the Island of Ireland for Office, Surface & Windows in Harvey Norman, PC World, Independent Retailers and xBox in Smyths & Gamestop.
CPM also provide a Digital resource, a SME Business Development resource and a Breadth account Manager for Microsoft.

Our Solution

Team in place for 10 years, extensively trained and deployed across top Irish retailers representing Microsoft
The team are tasked with delivering across the key pillars of retail execution in all Microsoft product categories.
Priority focus -attach, product sales & delivering messaging on the Modern PC.
Team concentrate on training & relationships in store to drive advocacy.
The team deliver insights from their experience in retail to drive Microsoft strategy.

<img id='img1947_1404294677' style='' src='https://s3-eu-west-2.amazonaws.com/images.s3.cpm-int.com/wp-content/uploads/2017/05/23111259/Microsoft_2.jpg' alt='' class='intense image' title='' />

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Results

All KPI’s achieved in FY16.
2,300 calls completed, 2,369 RP Training Impressions, 137% achieved on Expertzone.

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Tags brand amabassadors brand experience consumer electronics field sales in-store selling in-store training it / technology merchandising microsoft pos merchandising sales demonstrator training

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