Rural demand is anticipated to rebound soon, driven by key factors such as a normal monsoon and government initiatives like increased funding for rural employment schemes and efforts to boost agricultural output. These developments are expected to benefit both the industry and the overall economy. Fast-moving consumer goods (FMCG) companies, many of which derive a significant portion of their earnings from rural markets, have been struggling to meet sales targets as consumers shift toward more affordable products and smaller packaging. In response, global FMCG companies are refining their strategies in India, aiming to expand their presence and deepen their reach in this critical emerging market.
This week’s edition of “Indian Retail at a glance” shares insightful articles on How FMCG giants tailoring themselves for India? Why FMCG manufacturers hoping for demand revival in H2FY25 on monsoon revival? Indians buying smaller shampoo packs, less noodles & clothes. What’s halted FMCG sector’s revival?
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Global FMCG makers sharpen strategies to tap into India growth story
Global FMCG companies are sharpening their India strategies with an eye to expand their businesses and widening their reach in one of their key emerging markets.
Hindustan Unilever: How FMCG giant tailored itself for India
In the nine decades that Hindustan Unilever has been a part of the Indian business landscape, it has managed to achieve a rare distinction reserved for very few Indian businesses. The purveyors and users of its products don’t think of it as a multinational company.
Adani Wilmar likely to acquire 3 FMCG brands for $1B
Adani Wilmar, the fast-moving consumer goods (FMCG) division of the Adani Group, is planning to invest up to $1 billion in acquiring three brands.
FMCG manufacturers hoping for demand revival in H2FY25 on monsoon revival
The country’s manufacturers and marketers are expecting a revival in demand by the second half of FY2025. A better monsoon and higher agricultural yields, they say, have the potential to lift the otherwise subdued consumer market in India.
Tata Consumer Products completes merger of three wholly-owned subsidiaries in India
FMCG maker Tata Consumer Products Ltd (TCPL) has merged its three wholly-owned subsidiaries after getting approval from NCLT and other regulatory clearances. TCPL has merged its wholly-owned subsidiaries Tata Consumer Soulfull Pvt Ltd, NourishCo Beverages Ltd, and Tata SmartFoodz Ltd with the company, according to a statement from Tata Group FMCG arm.
Indians buying smaller shampoo packs, less noodles & clothes. What’s halted FMCG sector’s revival
Fast-moving consumer goods companies, most of which derive big share of earnings from rural markets, struggling to meet sales targets. Consumers buying cheaper products, smaller packs.
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