CPM Thailand operates the field merchandising of 519 outlets covering major retailers including Makro, Tesco Lotus, Big C, Tops, The Mall, Foodland and other supermarkets with a fully dedicated field merchandising team of 270 heads.
The team of Modern Trade specialists have clear in-store tasks matched with an allocation to time to maximise their effectiveness and ROI in every store:
Manage the Coca-Cola fundamentals
Active selling at shelf included in call time allocation
Stock reporting and out of stock SKUs
Install promotional POPs
Track promotions & marketing activities of competitors