93% of customers agreed that sampling encouraged them to make an unplanned purchase.

Sampling is the perfect way to disrupt automaton shopping behaviour. Over 80 years ago, CPM pioneered in-store sampling and since then no one has handed out more sample and full-size products to shoppers around the world. We have placed recipes featuring our clients' products, in customers' hands and even cooked up a storm in-store.


*1883 ASDA SHOPPERS SURVEYED JAN-MARCH 2017 by customer attitude surveys, CPM Leeds, reporting team.

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