Services
Active Selling
CPM’s active selling programmes deliver a real conversation between your brand and your customers.

Active selling is the most interactive marketing tool available because it gives you the ability to communicate with your customers' five senses simultaneously when they are most ready and able to buy.

 

CPM’s active selling teams educate through lively, enthusiastic demonstrations, illustrate with a range of mechanics to engage shoppers, removing barriers to purchase and increasing sales and brand loyalty.

Our services include...

Active Selling

CPM’s active selling programmes deliver a real conversation between your brand and your customers. Active selling is the most interactive marketing tool available because it gives you the ability to communicate with your customers' five senses simultaneously when they are most ready and able to buy.
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Sampling

93% of customers agreed that sampling encouraged them to make an unplanned purchase. Sampling is the perfect way to disrupt automaton shopping behaviour. Over 80 years ago, CPM pioneered in-store sampling and since then no one has handed out more sample and full-size products to shoppers around the world.
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Events and Promotions

CPM bring events and promotions to life. CPM’s events and promotions team are your brand ambassadors. Highly trained, they meet, greet, welcome and care for guests and event attendees, ensuring their interaction with your brand is a positive and informed one.
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Retail Activations

CPM’s Retail Activation boosts sales because 71% of consumers like to try before they buy. Our creativity, superior coverage and broad category experience mean CPM's ability to launch and manage retail activation campaigns is second to none.
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Case studies

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