Case Studies
Cosnova

Beauty Bar Roll-out L.O.V 1m

Cosnova Beauty is the company behind the strong cosmetics brands essence,

CATRICE and L.O.V.  The brands have achieved a rapid growth within the beauty industry. With the launch of L.O.V in 2016 Cosnova now holds the highest market share in the German cosmetics market.

CPM Germany were appointed to provide a sales field team to support the merchandising of:-

  • German and Swiss Rollout of the new 1m L.O.V beauty bar
  • Installation of the new beauty bar, placement of new merchandise and products

This include route planning consideration and time of action, plus briefing all retail partners on how to correctly manage the Beauty Bar to optimise sales and brand awareness

CPM recruited and managed a nationwide field sales team who had a high level of experience of merchandising and installations.  Through continuous training and coaching the team successfully installed all the Beauty Bays in the retails to a high standard and within the allocated time.

Germany:

Over the course of three weeks which equated to 306 action days, CPM's field sales team rolled out all of the Beauty Bars with the help of 40 professional installers.

Switzerland:

Over the course of three weeks which equated to 30 action days, CPM's field sales team rolled out all of the Beauty Bars with the help of 2 professional installers.

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