Category Archives: Sales Academy


Case Studies

Telco Retailer

Training Support Program

The challenge

Our client – a large multinational telecommunications company – who manages their own in-house contact centres and retail outlets were seeking a training partner to help outsource additional Learning and Development trainers during peak demand periods. The client had recently undergone a reduction of their own Learning and Development workforce. With a reduced internal Learning and Development department now achieving full utilization, their need for flexibility was heightened. In order to cut-down on internal resources, they sought out a partner who could provide on-demand training resources.

Our Solution

To be able to have the flexibility to turn resources on and off, our client was seeking a training provider with national coverage who thoroughly understood the retail and contact centre environments.

Results

Through face-to-face facilitation and the development of training content, we continue to be engaged on projects big and small both here in Australia and for their overseas contact centres. Our largest engagement involving 18 trainers – simultaneously – played a key role in nationwide product launch. We continue to receive repeated offers to come back and support our client’s Learning and Development needs. We believe that this is a sure sign that our clients have chosen a trusted training partner.

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Case Studies

Mars

Merchandising, POS Merchandising, Sales, Sales Academy

The challenge

The CPM/MARS POS Merchandising Team consists 11 highly experienced POS Merchandisers who follow up the selling-in activities of the Mars retail account managers. We install eye-catching displays to create second placements in retail to drive maximum impulse. All merchandisers are joining the CPM Sales Academy to develop their skills during the year. The team is supported by a full-time CPM account executive based in Mars Veghel Office together with a full-time and dedicated MARS team field coach.

Our Solution

CPM developed a team of 11 POS Merchandisers supported by a client service team.

Responsibilities CPM :

  • Follow up secondary placement agreements made by Mars Retail Account Managers.
  • Merchandise activities:
    • Installing displays.
    • Stock management.
    • Using real-time reporting system and capture all installed displays with photos.
  • Frequently train the MARS merchandiser via the CPM Sales Academy to keep improving performances.

Results

Triple A
A dedicated team and full service model for A-B and C segmented stores in 3 channels.
A custom-made and real-time reporting tool for maximum control and insights.
A positive client survey confirms the quality of our work for MARS, as one of our longest partnerships in the Netherlands.

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Case Studies

Lenovo

Sales, Sales Acadamy

The challenge

We partnered with Lenovo India to deliver engaging, memorable training to increase product knowledge and sales of Lenovo computing products. We engaged with the PAN India internal sales, retail, channel & distribution teams with the help of 13 members from the Sales Academy Training Team - Master Trainer, Route Trainers and the coordinator.
We measured our success through knowledge gain, level of engagement and sales figures.

Our Solution
  • We analysed the current situation and identified a strong requirement of need based selling.
  • Created contents customised as per customer profiling.
  • Training consisted of both product training and selling skills.
  • Post training score & training feedback helped to fill the gap and make necessary changes either in the content or in the delivery style.

Results

Received feedback from Lenovo Senior Management & Sales Team that the quality of the promoter pitch has improved.

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