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The goal is to maximise profitable sales for both the brand & the retailers.
The convenience sector is extremely valuable to manufacturers; it’s growing fast, and has a significant place in the retail market. But it’s a tough channel to engage using traditional field sales teams, because convenience calls are much more expensive than grocery calls. We want to give brands an efficient and regular way to connect with convenience retailers.
Shopt offers brands prime placement to an audience of thousands of convenience retailers. Your products and content, and offers, are constantly available, in a way which is impossible to achieve using field teams. And it’s so cost effective when compared with any other method of engaging with the convenience sector.
The industry reaction to Shopt has been exciting – convenience channel managers have been waiting for someone to come up with a solution to engaging with retailers. We’re now making a huge investment to successfully fill that gap in the market.
Any questions, feel free to email us: hello@shopt.co.uk
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Royal Mail B2B Sales
CPM UK Driving Revenue by Sourcing, Identifying and Closing Opportunities with Both Existing and Prospect Customers
The common objective across all of our teams is to grow revenues across all Royal Mail products, including domestic and international solutions in a highly competitive market.
Client Objectives:
Our vision is to be recognised as the best delivery company in the UK and Europe.
Our three-part strategy – centred on parcels, letters and customer - aims to deliver this, whilst generating sustainable shareholder value, and supporting the continued provision of the Universal Service.
We are focussing on our core business. We’re also finding new ways to grow in those strategic areas – parcels, letters, customers
Results
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CPM UK started working with Nissan in October 2015 following a competitive tender process. Initially Nissan’s aim was to outsource their face to face Corporate Sales team. CPM responded by developing a data led, omni-channel solution to fleet sales, incorporating data and insight, CRM and digital marketing, contact centre lead generation, and a face to face sales team.
Client Objectives:
Results
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Together, we’re B2B Smart. And we offer specialist business intelligence, expertise and technology – designed to empower you to turn valuable insight into informed B2B sales and marketing action.
By coupling our best-in-class outsourced B2B sales techniques, training and teams with smarter marketing, you can harness intelligent marketing qualified leads, a single view of your customers and continuous engagement to accelerate your sales.
Why not visit the B2B Smart Hub below to find out more.
Or get in touch with our team to discuss how this solution could deliver rapid sales growth for your business:
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Results
12,000 net customer acquisitions per year in line with delivery plan with results delivered within budget
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For our global consumer electronics client, Retail Safari developed an assisted selling program to support our client’s sales and retailer relationship needs. Our client was looking to us to for high-advice brand ambassadors to strengthen their reach, brand, in-store presence and store relationships. We deployed a community of experts nationwide covering 30 of JB Hi-Fi’s top performing stores.
In order to bring our client’s product to life, deliver exceptional in-store experience, and garner sales our priority was to invest from the get go in training and development. We sought the best talent and ensured that our training was geared to meet the needs of our client as well as the right fit for JB Hi-Fi. By tapping into relevant consumer market insights and through embracing the use of social media, our dedicated team of brand ambassadors were equipped with the know-how to ignite meaningful conversations.
Results
The program still continues to this day. Stakeholder feedback has been overwhelmingly positive. Sales continue to be on the rise and individual retail store relationships have strengthened. On average, our sales teams continue to generate 76 branded conversations and activate 17 sales weekly per store.
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Over a five year period, CPM Australia were engaged to create a dynamic local area marketing program that supported the launch of more than 350 newly transformed retail stores across Australia to generate awareness.
In order to drive traffic into store and create hype within each store’s local community, we knew we needed to better understand the local area dynamics store by store. Our strategy was backed by key insights into factors such as local attitudes towards our client’s brand as well as their local media preferences. Understanding the nuances of each individual community, helped us determine the best channels per individual outlet. Our tailor-made programmes attracted the right visitors which supported our ultimate goal of triggering purchases.
Results
Across the launch days, a substantial increase in foot traffic was experienced. In many instances, the amount of visitors recorded jumped on average from double to triple. The increased foot traffic on launch days correlated in a strong increase in awareness and notable sales uplifts were realized.
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With nearly 15% of consumers regularly switching energy providers, Australia has one of the most competitive retail energy markets in the world. In this environment, our energy client recognized that the ability to engage directly with consumers was paramount to. Our job was to provide a compelling and influential platform to convert or ‘sell in’ and retain gas and electricity contracts. CPM Australia has been managing the outsourced direct sales campaign since 2001
A tailor-made program was delivered around involving invaluable intelligence surrounding consumer engagement and the customers’ optimal points of influence. CPM provided solutions involving in-field sales teams, inbound and outbound contact centre channels, as well as channels to assist web related enquiries. We developed industry specific technology solutions which enabled us to consistently deliver high sales and quality scores. Ensuring our energy sales agents were well equipped, the success of the program also relied heavily on sales and retention training.
Results
Since our engagement in 2001, CPM has consistently exceeded KPIs. The relationship continues today as the longest partnership between an energy retailer and an outsourced sales acquisition company in Australia. We believe that our long standing relationship is due in part to our operational excellence, customer centric approach, multi-channel strategy and our ability to deliver profitable customers.
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Our client – a large multinational telecommunications company – who manages their own in-house contact centres and retail outlets were seeking a training partner to help outsource additional Learning and Development trainers during peak demand periods. The client had recently undergone a reduction of their own Learning and Development workforce. With a reduced internal Learning and Development department now achieving full utilization, their need for flexibility was heightened. In order to cut-down on internal resources, they sought out a partner who could provide on-demand training resources.
Results
Through face-to-face facilitation and the development of training content, we continue to be engaged on projects big and small both here in Australia and for their overseas contact centres. Our largest engagement involving 18 trainers – simultaneously – played a key role in nationwide product launch. We continue to receive repeated offers to come back and support our client’s Learning and Development needs. We believe that this is a sure sign that our clients have chosen a trusted training partner.
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CPM provide a full time field sales team across the Island of Ireland for Office, Surface & Windows in Harvey Norman, PC World, Independent Retailers and xBox in Smyths & Gamestop.
CPM also provide a Digital resource, a SME Business Development resource and a Breadth account Manager for Microsoft.
Results
All KPI’s achieved in FY16.
2,300 calls completed, 2,369 RP Training Impressions, 137% achieved on Expertzone.
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