Category Archives: Sales Support & Order Management


Case Studies

National Telco Store Opening Program

CPM Australia manage in-store national telco store opening program

The challenge

Over a five year period, CPM Australia were engaged to create a dynamic local area marketing program that supported the launch of more than 350 newly transformed retail stores across Australia to generate awareness.

Our Solution

In order to drive traffic into store and create hype within each store’s local community, we knew we needed to better understand the local area dynamics store by store. Our strategy was backed by key insights into factors such as local attitudes towards our client’s brand as well as their local media preferences. Understanding the nuances of each individual community, helped us determine the best channels per individual outlet. Our tailor-made programmes attracted the right visitors which supported our ultimate goal of triggering purchases.

Results

Across the launch days, a substantial increase in foot traffic was experienced. In many instances, the amount of visitors recorded jumped on average from double to triple. The increased foot traffic on launch days correlated in a strong increase in awareness and notable sales uplifts were realized.

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Services

Sales Support Order Management

Free up your time to sell with sales support and order management from CPM.
Our professional sales support order management teams help your sales force to spend more time converting customers and making sales.

Our trained specialists deliver omnichannel sales support services via inbound and outbound calls, email, live chat and social media.

 

CPM’s sales support teams are often the primary interface between field sales reps, distributors and internal departments. It is our job to take care of your sales order management activity, stock and inventory, product inquiries, and investigation of order shipments to ensure efficient order processing and the accurate and timely delivery of goods.

 

You are advised and updated on all activities every day, ensuring your sales teams’ calls are focussed and optimised.

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