Category Archives: Bosch


Case Studies

Bosch Switzerland

CPM Sales Promotion team increasing sales and brand awareness for Bosch

The challenge

CPM Switzerland manages a fixed team of 80 field sales staff for 3’250 days p.a. of in-store sales demonstrations and sales consulting in DYI outlets all over the country.
CPM recruits and hires the field sales team, which is part-time and fixed employment per POS (40+). The sales results are reported weekly. Further to this, CPM also manages a tactical sales demonstration promotion for power tools and garden tools (seasonal) in additional POS with a flexible but trained team.

Our Solution
  • Shop-in-shop solutions/stands in all Swiss DYI outlets
  • All shop-in-shop staffed with CPM-/Bosch- Sales Experts
  • Product and brand activation
  • Build strong relationship with consumers
  • Product demonstration outlining product superiority via knowlegde and competence

Results

The project has grown from a single POS pilot in Switzerland to an international concept. In Switzerland the number of POS’ is still expanding:
end of 2013: 40+ POS
end of 2014: 45 POS
end of 2015: 49 POS
end of 2016: 53 POS

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Case Studies

Bosch Thailand

Auditing programme to measure ROI on POS to improve brand awareness and sales

The challenge

CPM was tasked to audit 25 stores displaying Bosch products in the food prep, floor care and garment care categories over a period of 3 months to capture data that would assist in measuring ROI on POS development and installation.

Our Solution
  • In-store auditing activities during each visit: Point of Sale display audit and issue rectification / escalation to client for display units and merchandising
  • Rectify all low level merchandising / display issues in-store and escalate all others to client

Results

  • Built relationships with store managers and promoters to ensure brand visibility and increase sales volume.
  • Using a standardized scoring system that is aligned with Singapore, Bosch is able to create a benchmark for POSM excellence in the region and continuously improve consistency across all retail outlets.

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Case Studies

Bosch Thailand

In-store Mystery Shopping team providing valuable insight before peak season to improve sales

The challenge

CPM's Mystery Shopping team shopped 100 promoters in-store to evaluate the overall performance before the peak holiday shopping season in Thailand to identify and correct any performance gaps.

Our Solution
  • The Mystery Shopping team developed a comprehensive mystery shopping questionnaire that focused on key areas: personality and attitude, product knowledge, selling skills and merchandising capabilities
  • Each promoter was visited and scored with specific inputs on their strengths and weaknesses

Results

  • Using a standardised scoring system that is aligned with Singapore, Bosch is able to create a benchmark for best promoter and identify training requirements for the field sales team
  • Providing refresher training and skills before the high season resulted in a more energised team of field sales promoters

Case studies

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