Detail Online Merchandising, was your business ready for Black Friday?
Turn Everyday into Black Friday!
Black Friday is traditionally the start of the Christmas shopping period, and the retail highlight of the year. Physical stores spend months on planning their offers, stocking up and making sure their promoted products are highly visible. But how do you do that online? How do you check price? Visibility? Share of shelf? Most brand managers don’t know. That’s where Detail comes in.
Black Friday online
Traditionally, Black Friday is followed by Cyber Monday, which is when the online stores begin their promotions. But since most physical stores are now also online, the line between Black Friday and Cyber Monday has become blurred. Basically, it’s just a full weekend of shopping frenzy. And since everything, retail included, is becoming more digital, you could make the case that Black Friday is online.
Control your brand’s visibility
In a physical store, it’s easy to see how well your brand is presented at a peak shopping time like this. Just go in and have a look. Are the correct signs there? Are they clearly visible? Are the shelves well stocked? Are the products accurately labeled? Are there staff around to assist the customers? Do the staff know your brand and products? Checking your brand’s visibility online is trickier, or at least it used to be.
Detail monitors retailer sites
Detail is a revolutionary new way to supervise your brand’s online visibility, the in-store availability of your products, past and present price, and consumer rating and feedback. Detail gives you a comprehensive ranking of your brand’s and products’ position at each retailer site. It even lets you keep track of what your competitors are up to. An easy to read interface gives you an instant overview of the current situation. And lets you dig deeper into products or retailers that you want to check more thoroughly.
Easy to manage
A lot of effort has been put in to making the Detail interface clear and easy to use. With a lot of features, it’s an all-inclusive product that gives you straightforward and simple answers.
You can view it online or in the app, and easily see how your chosen product/s perform at different retailer sites. You can also set notifications if there are deviations from how your brand should be presented online at any retailers.
Turn every day into Black Friday
We have several different packages ranging from a simple status check to the full monty (not to be confused with the film) of your brand’s presence online. And once set up, Detail provides daily reports on how well you’re performing. That way, every day will turn into a Black Friday for your brand. Which is actually perfectly in line with the original meaning of the phrase: Black Friday stems back from the black ink used by accountants to mark profits (as opposed to the red ink used to mark loss). To this day, the saying “back in the black” is frequently used.
4th December 2017 – Barcelona
CPM Barcelona takes home Silver Best Customer Service Team of the Year Award at the European Contact Centre & Customer Service Awards
We are thrilled to announce that CPM’s International Contact Centre in Barcelona took home Silver in the Best Customer Service Team of the Year Award category at the European Contact Centre and Customer Service Awards last night; recognising its revolutionary approach to Social Media and Customer Service!
Speaking about the awards, Tom Johnston, Business Unit Director – Sales through Service, CPM Barcelona said, “I am delighted that our ground-breaking and innovative approach to growing the online community, serving our millennials via their channel of choice and truly monetizing Social Media through customer service excellence, has earned the accolades of so many industry experts.”
“CPM is committed to innovation in consumer engagement and embracing digital channels as part of our industry-leading approach to omni-channel customer service. This award acknowledges the amazing success and commitment of our social media team in delivering best-in-class customer service. I am extremely proud of the team,” says Fiona Whelan, Managing Director.
This award recognizes CPM Barcelona for its forward-thinking and innovative approach to social media and social customer service. As customer experience specialists, CPM Barcelona delivers omni-channel customer service solutions for our blue-chip client portfolio, spanning 22+ languages and 65 markets.
Following a multi-stage award submission process, which included a face:face finalist presentation competing against 9 other shortlisted agencies; CPM were awarded Silver medal category winners at the awards ceremony held at the impressive Evolution venue in Battersea Park, London.
CPM Barcelona’s Social Media Team had already triumphed at the UK Customer Experience Awards earlier this year, scooping the prestigious Best in Class – International Social Media Award.
The European Contact Centre and Customer Service Awards (ECCCSAs) are the largest and longest running awards in the customer contact industry. Highly regarded for its robust judging process, the ECCCSAs recognise organisations that are leading the way in delivering exceptional service to customer.
About CPM International Contact Centre – Barcelona
CPM Barcelona, as part of CPM Group and a member of the Omnicom Group, is an international contact centre delivering outsourced customer experience and sales solutions on an EMEA-wide basis. CPM specialises in the delivery of omnichannel customer engagement solutions for global clients spanning High Tech, Consumer Electronics, FMCG, Retail and Travel industries and currently covers 22+ languages across 65 markets.
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