TRO launched a Philips Campus Sampling Activity to demonstrate Kerashine products so college students could experience the benefits of the hair product first-hand. Most people have seen Alia’s ad for Kerashine products but have never experienced it.
A large Hindu college was selected as the target audience for sampling the products and to drive engagement.
Hair stylists were placed giving makeovers to the target group without effecting the texture of the hair.
Awareness was generated by demonstrating the product with it’s highlighted features.
19% of the targeted group loved the Kerashine products
32% of the target group participated in the interactive demonstration and their positive experience was shared with others.