CPM’s Retail Activation and Merchandising team increase sales in Modern Trade outlets at a Pan India level for McCain. A robust team of 128 promoters, 50 merchandisers and 10 supervisors covering 350 stores across 32 cities to accomplish the desired results.
Consumer engagement encouraging product sampling
Placement of products to capture maximum product visibility share
Daily stock availability status and reporting ‘out of stock ’ for immediate corrective actions
Tracking and implementation of promotions and visibility
Maintenance of deep freezer enabling optimum product quality
Provide client reporting and analytics
Increase and sustain product visibility share for McCain products.
Increase incremental sales in particpating outlets.