After launching its first shop-in-shop in Harrods in London, Hardware Club decided to open for business in Paris. Connected devices were probably the most coveted gifts last Christmas. For the young firm Hardware Club, this opportunity was also a challenge: how to attract attention and get a foothold in the French market by representing 25 young start-ups and their products? To take up this double challenge of brand awareness and sales, and to open the brand’s first shop-in-shop in France, Hardware Club saw CPM France as the ideal partner.
Hardware Club joined up with a sales expert able to provide a skilled and efficient sales team, one that could meet the brand’s goals within the deadline. The Hardware Club shop-in-shop opened in the Fnac Ternes , the most important of Paris ,for 6 weeks, during the festive season, and had four sales assistants supervised by 1 manager, with the stand open 7 days a week. The stand stocked 25 products from various start-ups belonging to the club.
The CPM sales staff, through detailed product demonstrations and finely tuned sales pitches, encouraged clients to adopt the products, and made up to 50 sales per day.