Dynamic Online Retailer Training Platform to Increase Consumer Sales
A global IT hardware and software manufacturer was looking to reinvigorate its ageing online training and resource platform with the objective to deliver a truly 21st century experience across the web and mobile. They needed to effectively compete in the online training space to influence retail colleagues to recommend their consumer products, drive sell through and ultimately grow revenues and profits in the demanding consumer IT market.
Create a multi-national eLearning and resource platform
Support retail, Brand Agency and Brand colleagues across EMEA
Increase brand advocacy and sell through
Language translation service for online modules
Provide a responsive eLearning website and dedicated Android and iOS mobile apps
Deliver a media rich and personalised end user experience
Intuitive Content Management System across language
Have dedicated reporting, delivering real-time usage statistics.
Enhanced with a social media engagement policy
Drive end to end content pipeline
CPM UK was selected as the digital solutions provider to develop a completely new eLearning experience from the ground up. Working closely with the client to understand exact business needs, The white label platform was created to grow a community of brand advocates with industry leading product knowledge and selling skills.
28k User registrations
Digital extension of manufacturers training capacity to in excess of 800 retailers/17000 stores in 82 countries across EMEA.
Over ½ million training module interactions since launch.
Roll out of Specialist Programme which identifies and rewards those who are real advocates of the brand with specialised content and merchandise utilising social media engagement.