Case Studies
Global IT hardware and software manufacturer

Dynamic Online Retailer Training Platform to Increase Consumer Sales
The challenge

A global IT hardware and software manufacturer was looking to reinvigorate its ageing online training and resource platform with the objective to deliver a truly 21st century experience across the web and mobile. They needed to effectively compete in the online training space to influence retail colleagues to recommend their consumer products, drive sell through and ultimately grow revenues and profits in the demanding consumer IT market.

  • Create a multi-national eLearning and resource platform
  • Support retail, Brand Agency and Brand colleagues across EMEA
  • Increase brand advocacy and sell through
  • Language translation service for online modules

Client Objectives

  • Provide a responsive eLearning website and dedicated Android and iOS mobile apps
  • Deliver a media rich and personalised end user experience
  • Intuitive Content Management System across language
  • Have dedicated reporting, delivering real-time usage statistics.
  • Enhanced with a social media engagement policy
  • Drive end to end content pipeline

Our Solution

CPM UK was selected as the digital solutions provider to develop a completely new eLearning experience from the ground up. Working closely with the client to understand exact business needs, The white label platform was created to grow a community of brand advocates with industry leading product knowledge and selling skills.


  • 28k User registrations
  • Digital extension of manufacturers training capacity to in excess of 800 retailers/17000 stores in 82 countries across EMEA.
  • Over ½ million training module interactions since launch.
  • Roll out of Specialist Programme which identifies and rewards those who are real advocates of the brand with specialised content and merchandise utilising social media engagement.

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