Case Studies
Aviva

The Great Wall of Education Event in India

The challenge

As a CSR initiative, Aviva wanted to create a book wall event, to collect old books, recycle them and distribute new books to under privileged children.

Our Solution
  • The event was to create India’s longest book wall at Ansal Plaza ampetheatre using an iron structure and flex branding.
  • Larger than life size dummy logo.
  • Using street play to communicate how education is important for under privileged children

Results

  • For the event we collected more than 130,000 books
  • The effort was graced by Education Minister of Delhi and Cabinet Minister, Government of India that appreciated and supported the cause

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