Laura O'Keefe is the Retail Client Service Director for CPM Ireland. Laura has worked for CPM in the UK since 2004 and Laura moved home to Ireland in 2007.
Laura's role involves being accountable for the outsourced sales teams CPM run on behalf of clients such as Disney, Microsoft and HP. Laura also manages the tactical division which offers short-term promotional and sales support as well as our in-house Operations team.
Merchandising
Point Of Sale Placement
.Make sure your brand stands out from your competitors. 70% of purchasing decisions are made at point of sale. We can ensure that your point of sale displays are up in store in line with your campaigns in market
In Store Auditing
Sales Development
In-Store Selling
We can provide you with professional in-store sales people to educate and or provide samples to customers on your new and existing product range.
Demonstrations
Simplify products for your customers. Let CPM provide you with in-store demonstrators so that potential customers can get that hands on experience before buying.
Retail Services
About us
The Retail Division works with new and existing clients to implement their vision of success in retail through a variety of services for ad-hoc campaigns. Our dynamic structure means we can turn around activities in a short timeframe tailoring each solution to meet our clients’ needs. Our experienced nationwide teams are trained to the highest standards to deliver every time.
What we do
We work with clients to effectively run both short term tactical campaigns as well as ongoing contracts to build awareness of their brand/new products or services. We base our methods on a partnership model to ensure that all of our clients’ needs are met.
Float your cursor over the boxes below to find out more.
Merchandising
Point Of Sale Placement
In Store Auditing
Sales Development
In-Store Selling
Demonstrations
Let's get personal - meet three of our team
Stephen Murphy - Mars / Wrigley National Sales Manager
A Senior Sales Manager with twelve years Sales Management experience with blue chip companies in ROI & NI.Currently NSM with CPM Mars / Wrigley Ireland since April 2008. A track record of managing / motivating & developing professional sales teams, P&L, Budgets, JBP's, Terms and Category goals in the FMCG and On Trade drinks business and delivering “Best in Class” instore execution .Development and execution of ROI Field and Brand Plans helping acheive market leadership.
Maire Gabbett - Tactical Client Service Manager
Originally joined CPM in August 2004 as a Mars Sales Developer and in 2006 CPM won the Diageo Ireland account and Maire joined the CPM Diageo team as a Regional Field Manager and progressed to Client Service Manger by 2008 and worked for two years in this role. Maire also worked on the Mars Team as Client service Manager and is now managing our tactical division, focusing on short term blitz activities across a range of blue chip clients.
Kay Mullaly - Walt Disney Client Service Manager
Joined CPM in 1986 as Confectionery Advisor on the Mars account.
Also worked on SMA account - responisble for stock / order and merchandising. Joined the Walt Disney account in 1993 as Area Manager, progressed to Regional Field Manager and later Client Service Manager for Walt Disney, where she continues to work very closely with the Client to support them in store with various categories including DVD / Games/Music/Toys/Fashion
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