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3 October 2012
CPM today launched a recruitment drive to fill 100 merchandising and promotional positions around the country for the festive sales period. full story
26 September 2012
Standing out from the crowd is a hard fete these days but CPM has looked at what else FMCG companies and Retailers are doing to be heard amongst the noise in store.
full story
31 July 2012
CPM went out to 115 consumers to find out what they thought of private labels, if they were currently buying them and what types of products they would and wouldn’t purchase from private labels. They were astounded by the overwhelming enthusiasm for private labels. full story
26 July 2012
The retail environment is evolving dramatically at present and this can largely be attributed to developments in technology, in conjunction with innovative and novel retail solutions. This article will discuss the concepts of pop-up stores and 'SHOPBOX' with reference to the Irish retail environment. full story
25 July 2012
Sales of branded goods have dropped over the past year and now account for 53% of the market, down from 54.1% last year. In contrast, we are seeing Private Label products thriving for retailers like Tesco, SuperValu, Aldi and Lidl. Why are people making the move to private labels? full story
25 July 2012
Why a cashless future is (almost) here, and why it will be about convenience and an entire new eco-system of payments, rewards and offers. full story
1 June 2012
There is an expectation that retail amongst other industries will celebrate an increase in sales due to sporting event taking place this summer, starting with Euro 2012. With grocery sales down again in May by 0.2% and on-trade now accounting for only 45% of the total trade, the forecasted impact of euro 2012 will be welcomed greatly. full story
1 June 2012
The sun is out again which has brightened everybody’s spirits and hopefully will increase sales like we saw in March e.g.ACNielsen reported a 10% rise in ice cream products. So what other products can we expect uplifts in over the summer days and what else may impact sales? CPM sent out a survey to find out full story+353 1 7080300 | Get in Touch | | INSIGHT • INFLUENCE • SALES
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