CPM

NEWS & INSIGHT

We will make more than 20 million calls in the retail sector this year

Articles tagged with: CPM News

12 January 2017
Tags: News Release, Investors in People, Accreditation, Press Release, CPM News

CPM UK receives the coveted Gold level Investors in People accreditation. This is the international standard for the way businesses lead, support and inspire their people. Read more

21 December 2016

Our final Expert Speak of the year comes from Johann-Hinrich Nagel, CEO, CPM Germany Field Marketing. Johann looks at the latest hot trend in retail, pop up stores and examines why international brands are turning to pop up stores as a way to generate buzz, deliver a sensorial experience and drive increased sales opportunities. Read more

3 November 2016

This month, it’s over to Bastiaan van Houten, MD from CPM Netherlands, for our Expert Speak. In 2001, Bastiaan started his CPM career with a field job at Diageo and in 2004 moved into CPM’s Dutch head office for a role in direct sales. After various roles and positions, Bastiaan started Cosine Benelux in 2011 and merged this business in 2015 with CPM Netherlands. Read more

30 September 2016
Tags: CPM Employee Testimonials, CPM News, 80th Anniversary, 80 Years in Sales

CPM employees across the globe participate in our 80 year anniversary celebrations and share their feedback on what it's like working with CPM as the business continues to evolve and grow. Read more

20 September 2016

As we celebrate our 80th Anniversary, Mike Hughes, CPM CEO of EMEA, who has worked at CPM for over 22 years, shares his perspective of how CPM has evolved from its small beginnings to becoming a global leader in field marketing, contact centre and digital marketing services. Read more

19 September 2016
Tags: CPM Timeline, CPM Journey, 80 Year Anniversary, 80 Years in Sales, CPM News

Discover CPM's 80 year story in our brand new Timeline. Read more

19 September 2016

CPM celebrates 80 Years in Sales. Read more

14 September 2016

CPM UK is featured in The Times this week with an article around how sales outsourcing can revolutionise your business.
We explain how a sales outsourcing partner can help your business develop and grow, delivering return on investment and boosting the bottom line. Read more

22 August 2016

Our latest CPM Expert Speak comes from Marco Gualdi, CEO, CPM Italy. Marco is the founding partner of our Italian business,setting up the company over 20 years ago. In his article, Marco analyses the tangible benefits to be achieved through outsourcing a field sales team in the new retail environment. Read more

4 August 2016

Our latest CPM Expert Speak comes from Huan Nguyen , Managing Director at CPM Vietnam. Huan examines the core advantages to be achieved through integrating merchandising with auditing activities at retail point of sale. Read more

15 June 2016

Our latest CPM Expert Speak comes from Martin Ryan; Chief Development Officer at CPM Group of Companies Asia Pacific. Martin has worked for CPM for sixteen years and has over twenty five years industry experience. Read more

6 June 2016
Tags: CPM Expert Speak, Field Sales, Sales Trends, CPM Insight, CPM News ; KreasalesCPM, Field Marketing

Joeri Perneel , Managing Director of Kreasales CPM and Founder of MySalesRep.be analyses trends impacting sales in the next five years. Read more

6 June 2016

CPM Australia Chairman , Alex McKay features in the latest edition of Australia's Retail World Magazine. Read more

27 April 2016

CPM UK share the latest On-Trade Insights and the outlook for the summer ahead, in the latest Retail Insights Newsletter. Read more

19 April 2016

In a letter from Omnicom President, John Wren , Omnicom analyses 2015 Company Performance and outlook for the future. Read more

14 April 2016
Tags: CPM Expert Speak, Merchandising Online, Merchandising, CPM News, CPM Insight

Our latest CPM Expert Speak comes from Joakim Gavelin, Senior Partner and Director at Sale Nordic, and founding Partner of the Detail Merchandising Online solution, brought to the global market by CPM. Joakim examines the importance for brand owners to embrace their online presence in the same way as they do in physical stores. Read more

23 March 2016
Tags: TRO, Experiential, Live Events, Press Release, CPM News

CPM Group Experiential & Live Events agency, TRO , launches a brand new service offering ´TRO Retail´. Read more

9 March 2016

Our CPM UK team share their latest Retail Trends Infographics. They have analysed the top shopper and purchase insights from retail during Christmas 2015 as well as provide an outlook on retail predictions for 2016 across the leading UK retailers. Read more

13 January 2016
Tags: CES 2016, CPM News, CPM Insight

On the back of the largest Consumer Electronics Event of the Year; CES 2016, which welcomed over 170,000 attendees through its doors in the Las Vegas Convention Center; CPM US CEO, Chuck Somborn shares with us his top 4 highlights from the show. Read more

11 December 2015
Tags: CPM Smarter Selling, Sales, CPM News, Retail, Events Agency, Inventa CPM, Field Marketing

Inventa CPM , our Italian Field Marketing and Events Agency features in the November issue of Mark Up ; Italy's leading trade and retail sales magazine. Read more

2 December 2015
Tags: Asda, CPM News, Roadshows, Brand Ambassadors, Sampling, Experiential, FMCG

UK Supermarket chain Asda has taken to the road, treating shoppers in five city centre locations around the country to a magical Après Ski lodge experience. The roadshow, devised by CPM UK, aims to reinforce loyalty of Asda’s primary customers and increase conversion rates of secondaries through a quality Christmas experience that includes on-site chefs serving hot seasonal food Read more

12 November 2015
Tags: Infographic, Christmas Retail, Retail Sales, CPM News, CPM Insight, CPM UK

Our CPM UK team share their latest research study which looks at the trends that will determine retail success this festive season and how CPM can support retailers to deliver more sales in the build up and during the busy Christmas retail season. Read more

23 September 2015
Tags: Field Marketing, Retail Sales, CPM News Sales

Inventa CPM Field Marketing are this year's hosts of the 5th Smarter Selling Convention; which will take place in Milan on the 28th September 2015. The theme of this year’s convention is 'Driving Retail Sales Growth: Evolution or Revolution.' Read more

16 September 2015

Press Release: CPM France, a leading field marketing and event management agency across the French marketplace launches BRANDSHOPS; a point of sale development concept. Read more

16 September 2015

Our latest CPM Expert Speak comes from Alberto Almar; CEO of CPM Expertus Spain Field Marketing Agency. Alberto analyses the current Spanish retail marketplace and the increasing need to move from tactical based retail activation campaigns to a more strategic brand advocacy model; which maximises sales opportunities and secures long-term brand positioning. Read more

10 September 2015

CPM EMEA CEO, Mike Hughes features in the September online edition of the European Business Magazine. Read more

9 September 2015

CPM Australia Field Marketing & Contact Centre Business features in the August edition of The CEO Magazine. Andrew Potter, Group MD of CPM Australia talks outsourced sales, CPM people and culture and how CPM have developed themselves as thought-leaders in the Australian marketplace. Read more

24 July 2015

CPM UK, our field marketing and contact centre business has worked alongside Asda's social media agency, IMP and PR agency, Havas to deliver the campaign which will see a countrywide tour around England in the #cakemyday van themed campaign. Read more

7 July 2015

Joost van de Ven, Group Chief Development Officer at CPM, introduces our new Global Showreel and and shares insight on how we have been driving SALES and incremental growth for our global client brands for 80 years. Read more

26 June 2015

The summer is well and truly upon us and festival season has officially kicked off. CPM UK , the UK's leading Field Marketing & Contact Centre business present their latest infographic and research findings on how to boost grocery and convenience store sales this festival season. Read more

10 June 2015

FUSE & TRO Experiential Agency help Nissan Champion the Fan at the UEFA Champions League Festival in Berlin Nissan celebrated the Barcelona v Juventus UEFA Champions League Final in Berlin on the 6th June 2015 with an innovative experiential fan experience at the UEFA Champions Festival at the Brandenburg Gate, which over 100,000 fans visited. Fans football energy and passion was measured to power the UCL trophy on its final journey from the Fan Festival to the Olympic Stadium. Read more

4 June 2015

CPM brings to you our new monthly Retail Insights newsletter, covering the latest trends and insights across the retail and grocery sector in the UK. This month, we take a look at latest Convenience & Retail Sector Trends , Feedback from our Frontline Field Marketing Teams and recent Shopper Behaviour insights impacting the Convenience Sector. Download the attached article to get the full scoop. Read more

15 May 2015

In March, CPM Australia celebrated their Annual Awards, the “Rossco” and Meritorious Awards in Melbourne. With an exciting “Viva Las Vegas” theme, the team had plenty of Elvis’s and Showgirls dancing the night away! Read more

7 May 2015

The official launch of OMNIWOMEN UK event was hosted at the BT Headquarters in London in March coinciding with International Women’s day. OMNIWOMEN were celebrating the first event of its type within the UK where 170 delegates from OMNICOM agencies, including CPM, attended an inspirational thought provoking day, hearing from guest speakers covering a range of topics that impact women in leadership within the working environment on a daily basis. Read more

15 April 2015

CPM UK have been officially acknowledged as an Approved Centre by the Institute of Customer Service and is the only outsourcer to hold this highly acclaimed accreditation ; as well as being only one of 20 Corporate members to hold this approved status. Read more

7 April 2015

Cognodata Consulting has identified six major changes taking place in the retail sector as a result of the economic crisis. The new consumers are characterized by being more informed, better savers and more demanding. Our Spanish field marketing business, CPM Expertus have summarized some of these changes and provide recommendations on how to overcome obstacles within a retail environment: Read more

7 April 2015

CPM brings to you our new monthly Retail Insights newsletter, covering the latest trends and insights across the retail and grocery sector in the UK. This month, we take a look at Retail Week Live takeouts, growth of the convenience sector , plus much more. Download the attached article to get the full scoop. Read more

7 April 2015

CPM UK’s experience and insight are being used to help steer the newly-formed Association of Professional Sales (APS) - through the direct personal involvement of two of its Board Directors. Read more

18 March 2015

CPM brings to you our new Retail Insights newsletter, covering the latest trends and insights across the retail and grocery sector in the UK. Read more

17 March 2015
Tags: International Women's Day, CPM News, Video

CPM offices across the globe took part in a photo collage to mark this year's International Women's Day (IWD) celebrated on the 8th March 2015. Read more

16 March 2015
Tags: Red Nose Day, Fundraising, CPM News

Volunteers from our Thame contact centre gave their services on Red Nose Day staffing the phone lines that received donations from members of the public to Comic Relief. We’ve been supporting Comic Relief for over 15 years and on Friday 13 March we formed part of the nationwide network of call centres answering the phones during the live televised Comic Relief bonanza. Read more

4 March 2015

Our CPM Expert Speak article this month comes from Andrew Potter, Group Managing Director, CPM Australia. Andrew examines the changing role of the Brand Ambassador and new opportunities for a more sales focused in-store activity. Read more

8 January 2015

Our CPM Expert Speak article this month comes from Johann-H Nagel, CPM Germany CEO. Johann examines the modern retail landscape in Germany, the return to localization and the key areas areas of consideration for retail sales strategies. Read more

18 December 2014
Tags: ASDA, CPM News, Client News, Sales, Outsourced Sales

CPM UK will be providing outsourced sales and management staff for supermarket Asda’s phone shop estate - selling Asda Mobile’s own Pay As You Go network and Pre Pay and Post Pay from a range of network providers. Earlier this year CPM was tasked with active selling for Asda Mobile across the Asda estate. Then came an invitation to tender for the staffing and management of Asda’s Phone Shop business, in line with Asda’s plans for a significant roll-out programme. Read more

9 December 2014

CPM are proud to support the Band Aid 30 launch across the ASDA Estate. This includes the Trafford Park store - which Bob Geldof visited in person on Monday 8 December, to buy the first CD. Read more

30 November 2014
Tags: Jobs, CPM News, Work, Sales

CPM Barcelona are currently recruiting for a Proactive Business Development Executive to work from it's contact centre centrally located in Barcelona. This exciting opportunity requires an ambitious, enthusiastic and organised individual with excellent communication skills and a great telephone manner; who is able to build rapport with prospects and targets. Read more

28 November 2014

This month’s Expert Speak article comes from Mike Hughes, CEO of CPM Europe. On the back of yet another successful Smarter Selling Conference, Mike analyses the key take-outs and considerations around this year's theme; Achieving Sustainable Sales Read more

22 October 2014

CPM UK have won a major contract to provide in-store field sales support for Diageo’s prestigious brands in the Grocery retail channel. A new team of 20 outsourced sales people will be strategically working across the UK alongside Diageo’s in-house team, adding expertise, intelligent data analysis, sales tools and training – geared to maximising sales for drinks brands including Smirnoff, Gordon’s, Baileys, Bell’s and Guinness. Read more

20 October 2014
Tags: Awards, Outsourced Sales, Press Release, CPM News, Industry Recongnition

The prestigious international award honours the project "Missione Ambiente by Bosch" and Inventa CPM expertise in school marketing Read more

24 September 2014

Our CPM Expert Speak article this month comes from Arnold Vrind, CPM Benelux Managing Director. In the past 5 years, Arnold has seen a significant development and shift in how we operate in the Grocery Retail Environment from a Sales Perspective. The two most important field sales trends are shared with you to give a perspective on how to be successful in your approach to this ever-changing environment. Read more

23 September 2014
Tags: CPM News, Recruitment, CPM Ireland, Sales, Merchandisers

Our CPM Ireland office features in The Irish Times newspaper on Tuesday, 23rd September as it looks to recruit 300 field sales and merchandiser positions throughout Ireland. Read more

23 September 2014
Tags: CPM News, Press Release, Omnicom Group

OMNICOM announces Randall Weisenburger steps down as Chief Financial Officer and Omnicom Veteran, Philip Angelastro, is named his successor. Read more

17 September 2014
Tags: Outsourced Sales, Retail Development, CPM News, CPM Employees

CPM UK has made two strategic appointments to support its continued strategy to be Famous for Sales. Karen McGinn has been appointed to the new role of Director of Retail Development and Kate Ryan, who has joined the company as Business Unit Director for CPM UK’s Tactical Division. Read more

16 September 2014

Our EMEA multi-lingual Contact Centre, CPM Barcelona and it's running club, Run for Fun took part in their latest race on Sunday 7th September, the Camp Nou Cursa del Barça 10K 2014. Read more

4 September 2014

CPM Group is delighted to announced that it has been shortlisted for 15 awards entries for the 2014 Field Marketing & Brand Experience Awards (FM&BE). FM&BE is a strong awards competition, regarded as a best of best by industry clients. The award ceremony and winner announcements will take place on October 23rd at Troxy, Limehouse, London. Read more

28 August 2014

Our CPM Expert Speak article this month comes from Chuck Somborn, CPM US Chief Executive Officer. Chuck is a field marketing, direct sales and merchandising specialist with over 30 years’ experience. Chuck was previously CEO of NIS (National In-store) and became CEO of CPM US in 2009 following the acquisition of NIS. Read more

26 August 2014
Tags: CPM History, CPM News, Press Release, Sales

This year, CPM completes its 78th year in business and with an increasing global footprint, we're faster, sharper, fresher and more high tech than ever before. We have produced a timeline highlighting our greatest moments and milestones from 1936 - 2014; from what began as a small UK sales business to what has since evolved to become a global leader in outsourced sales. Read more

31 July 2014

CPM have been honoured with a contact centre industry award. As participants in a UK-wide contact centre industry project - The P&Q Challenge – we’ve been singled out for providing the Best Solution for Introducing and Managing an Integrated Approach to Quality and Performance. Organisations as diverse as British Gas, RNIB and Eurostar collaborated in the programme and four of them - including CPM – gained special recognition for our focus on quality Read more

18 July 2014
Tags: CPM Expert Speak, CPM Insights, Sales Training, CPM News, CPM People, Sales, CPM France

As a leading global sales business, CPM has built up a wealth of in-house sales and marketing knowledge across many services, markets and sectors. Embracing the mantra of "Knowledge is Power," we have introduced the CPM Expert Speak Series. Our CPM Senior Management Team from around the business will share their honed expertise through a collection of featured articles and insights; looking at our business, our people and our global capabilities. Read more

10 July 2014

CPM consistently strive to be the best in our field, delivering award winning solutions for our clients. In June 2014, our CPM Ireland Field Sales business, was recognised for the fourth year in a row at the 2014 Irish Sales Awards (ISA). This year CPM Ireland was recognised for their Champion Field Sales Manager 2014 in the FMCG category. This prestigious award went to Paul Purcell, rewarded for his commitment, passion and drive for results as the National Sales Manager for CPM’s Britvic account. Read more

22 May 2014
Tags: Field Marketing, CPM Clients, CPM Campaign, Merchandising, Demonstrations, Sales Force, CPM News

Learn how CPM drove brand awareness and increased sales for HP Mobile Printing Solutions through an integrated field marketing solution; encompassing a sales force, merchandising and demonstration campaign across multi-media retailers in France. Read more

21 May 2014
Tags: CPM News, Outsourcing, Social Media, Contact Centre, Socialise, Customer Service, New Product Launch

CPM has launched a social media management and engagement suite, Socialise, which listens and gathers insight across the entire social space, and relays key messages to customer service teams for responsive action. It provides a complete, integrated service, to monitor prevailing sentiment about a brand, company or organisation. Socialise can be used to support both contact centre and field clients alike; helping brands to make informed decisions and take responsive action on their social media and online communications. Read more

14 April 2014
Tags: CPM Barcelona, Employee News, CPM News

CPM Barcelona Running Club successfully complete their first 10K race, the Cursa of El Corte Ingles. The CPM Barcelona Running Club was set up last year to offer all employees a chance to get fit and socialise outside the work environment with the aim to take part in a number of races throughout the year. Read more

27 March 2014
Tags: World Cup, CPM News, Promotion, Sales

CPM Germany are preparing for the hype of the World Cup with their personalised World Cup News Calendar and charity auction. In addition to daily football facts and games, the team are offering 25 free retail and point-of-sale promotion days to clients as part of a promotional auction; with all donations going to Youth Football Foundation. Read more

26 March 2014

CPM UK have announced the appointment of Andrea Georgiou to the CPM UK Board in the role of Client Operations Director with immediate effect. She will be responsible for effective and efficient delivery of all client activity across CPM UK's total business. Read more

19 March 2014

CPM Ireland has launched an all new blog which will share the latest news from the field marketing industry, among other relevant sector specific insights. The blog has been developed to share relevant information to help you drive your company sales as well as assist you to drive your career in sales. Read more

11 March 2014

Death of the Salesman, launched in Europe in October 2013, is a new book which challenges the way in which many businesses approach their sales function, and proposes ways in which organisations can gain competitive advantage by reinventing their sales strategy. The book is now available to purchase in hard copy and Kindle format via Amazon UK and US sites. Read more

21 February 2014

As businesses accelerate away from the ravages of recession they understand that their sales organisations must be optimized both to acquire new customers and grow revenues. CPM UK presents this article, by leading sales journalist Nick de Cent, which examines how corporations need to operate to maximise the bottom line. Read more

22 January 2014
Tags: CPM News, Strategic Parnership, Sales

CPM International Group announces its formal partnership with retail, sales and staffing agency Sale Nordic. Headquartered in Stockholm, Sale Nordic have expertise throughout the whole Nordic region. Read more

16 January 2014

Alex McKay, Co-author of CPM Sponsored Death of the Salesman book says Outsourcing could spell the demise of in-house sales teams. Read more

15 January 2014

Marco Gualdi (Managing Director at InventaCPM, Italy) is one of the 9 Executive Board members elected by the shareholders of Assocom, the Italian Association of the Communication Agencies. Read more

15 January 2014

New Year, New Season, Same Goal! Daniel Chesters, CPM Resident Sports Training Blogger, gives us the lowdown on his latest training for his next big race, the Bolton Hill Marathon in March. Taken from Daniel Chester's blog: http://danielchesters.blogspot.co.uk/ Read more

8 January 2014

Our CPM UK office has been recognized at the GroceryAid 2013 Achievement Awards for it's ongoing commitment and support to this fantastic charity. GorceryAid is a charity for people who are working, or have worked in the grocery, provisions, greengrocers and off-licence industries providing financial support and a dedicated Welfare Helpline. Read more

19 December 2013

Following the hugely successful CPM Social Customer Engagement Forum which took place on 14th November 2013 in London; CPM UK review the key takeouts and observations from the event and excellent speaker line-up. Read more

9 December 2013

CPM Chairman Tony Stratton is to retire from the company at the end of 2013, after 38 years with the business. He joined CPM in 1975, was made a director in 1980, became Managing Director in 1987, CEO in 1991 and Chairman and CEO in 1995. Stepping down from his executive role in 2003, he has remained as the company’s Chairman, providing advice and counsel to the senior team and engaging with clients as part of CPM’s industry leading client audit programme. Read more

9 December 2013

CPM FRANCE WINS ACTION COMMERCIALE AWARD IN THE “EXTERNALISED SALES FORCE” CATEGORY FOR THE LAUNCH OF THE NOKIA LUMIA RANGE Read more

28 November 2013

Journalist and passionate advocate for professionalism in selling, Nick de Cent, reports on Death of the Salesman - a new book sponsored by CPM which suggests that companies could be missing revenue growth opportunities by ignoring the potential of sales outsourcing. Read more

28 November 2013
Tags: CPM News, Active Selling, Business Sales

Over 140 delegates – including clients and colleagues from 14 countries - attended CPM’s 3rd European Convention, held in London on 10 and 11 October. The theme of this year’s convention was Smarter Selling and, in addition to showcasing the latest innovations and technology developed to support the sales process, the event included keynote presentations from some of the most highly-respected experts and innovative thinkers in the sales arena. Read more

CPM Insights

Retail News  

Industry Insights

REPORT: Pop-Up Stores- Creating memorable brand experiences

REPORT: Christmas Purchase Behaviour : Online or In-Store?

REPORT: CPM GO - An innovative and Cost Effective Field Sales Solution

REPORT: Celebrating 80 Years in Sales

REPORT: Field Sales Outsourcing in the Retail World

REPORT: CPM Expert Speak: Aligning Merchandising & Auditing to Benefit the Brand

REPORT: Multi-Sensory Retail Experience: Appealing to All Five Senses

REPORT: Business Across Cultures - When West meets East

REPORT: CPM Expert Speak:Sales Trends in 2020

REPORT: CPM sponsored book on Brand Activation features in Retail World

REPORT: INFOGRAPHIC: Sales Opportunities - Euro Cup 2016

REPORT: CPM Expert Speak: Why Should Sales & Marketing be Aligned?

REPORT: CPM Expert Speak: E-commerce, customers or brands: who leads the way?

REPORT: CPM Expert Speak: Connected Consumers in India

REPORT: CPM Expert Speak : Joeri Perneel – December 2015

REPORT: INFOGRAPHIC: Christmas Shopping Trends 2015

REPORT: INFOGRAPHIC: Christmas Shopping Habits 2015

REPORT: CPM Australia Sponsor the ACRS Retail Insights Seminar

REPORT: CPM Expert Speak: The real impact on retail of changing consumer behaviour

REPORT: CPM Expert Speak: How to transform FMCG field sales team productivity

REPORT: In-store retail tips to ensure you stay ahead of the competition

REPORT: CPM Expert Speak: From Brand Ambassadors to “Engagement Specialists”

REPORT: CPM IRELAND - WINNERS AT THE CHECKOUT AWARDS 2014

REPORT: What's in store for retail spend this Christmas period?

REPORT: CPM feature in special 'Sales Performance' Report in The Times

REPORT: Australia Trends: Refined Palates Driving Indulgence & Premiumisation

REPORT: CPM is all set for Back to School - Are you?

REPORT: Drive your sales forward this summer with CPM

REPORT: CPM UK conducts Pre-Christmas Shopper Research Study

REPORT: Retail Marketers Shift Their Focus Locally

REPORT: Trading Successfully with Amazon: CPM partnered research project

REPORT: Demystifying the online shopper

REPORT: In a global world Australia is going local

REPORT: Market Analysis: The Global Staying Power of Private Labels

REPORT: Issues, Trends & Challenges Affecting the Food & Drink Industry

REPORT: Adapting to the Multi-channel Retail World

REPORT: The Truth about Online Retail & Consumer Behaviour

REPORT: Cloudy Future for Field Marketing