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Articles tagged with: CPM Expert Speak

21 December 2016

Our final Expert Speak of the year comes from Johann-Hinrich Nagel, CEO, CPM Germany Field Marketing. Johann looks at the latest hot trend in retail, pop up stores and examines why international brands are turning to pop up stores as a way to generate buzz, deliver a sensorial experience and drive increased sales opportunities. Read more

29 November 2016
Tags: Christmas Insights, Retail Insights, CPM Expert Speak, CPM Australia, Sales Demonstrations

This month, our CPM Expert Speak feature is brought to you by Andrew Potter, Group Managing Director ,CPM Australia and in collaboration with Monash University. CPM Australia and Monash University carried out research around Christmas Shopper Behaviours in the build up to festive season. Read more

3 November 2016

This month, it’s over to Bastiaan van Houten, MD from CPM Netherlands, for our Expert Speak. In 2001, Bastiaan started his CPM career with a field job at Diageo and in 2004 moved into CPM’s Dutch head office for a role in direct sales. After various roles and positions, Bastiaan started Cosine Benelux in 2011 and merged this business in 2015 with CPM Netherlands. Read more

20 September 2016

As we celebrate our 80th Anniversary, Mike Hughes, CPM CEO of EMEA, who has worked at CPM for over 22 years, shares his perspective of how CPM has evolved from its small beginnings to becoming a global leader in field marketing, contact centre and digital marketing services. Read more

22 August 2016

Our latest CPM Expert Speak comes from Marco Gualdi, CEO, CPM Italy. Marco is the founding partner of our Italian business,setting up the company over 20 years ago. In his article, Marco analyses the tangible benefits to be achieved through outsourcing a field sales team in the new retail environment. Read more

4 August 2016

Our latest CPM Expert Speak comes from Huan Nguyen , Managing Director at CPM Vietnam. Huan examines the core advantages to be achieved through integrating merchandising with auditing activities at retail point of sale. Read more

15 June 2016

Our latest CPM Expert Speak comes from Martin Ryan; Chief Development Officer at CPM Group of Companies Asia Pacific. Martin has worked for CPM for sixteen years and has over twenty five years industry experience. Read more

6 June 2016
Tags: CPM Expert Speak, Field Sales, Sales Trends, CPM Insight, CPM News ; KreasalesCPM, Field Marketing

Joeri Perneel , Managing Director of Kreasales CPM and Founder of MySalesRep.be analyses trends impacting sales in the next five years. Read more

6 June 2016

CPM Australia Chairman , Alex McKay features in the latest edition of Australia's Retail World Magazine. Read more

17 May 2016

Our latest CPM Expert Speak comes from Lorraine Butler, Managing Director of CPM Ireland. Lorraine has more than 20 years’ industry experience in highly targeted Sales industries. In this article, she analyses the importance and benefits of aligning Sales & Marketing Teams. Read more

14 April 2016
Tags: CPM Expert Speak, Merchandising Online, Merchandising, CPM News, CPM Insight

Our latest CPM Expert Speak comes from Joakim Gavelin, Senior Partner and Director at Sale Nordic, and founding Partner of the Detail Merchandising Online solution, brought to the global market by CPM. Joakim examines the importance for brand owners to embrace their online presence in the same way as they do in physical stores. Read more

30 March 2016

Mandeep Singh analyses the Connected Consumer and impact on the Indian retail marketplace in this month´s CPM Expert Speak. Read more

7 October 2015

This month's CPM Expert Speak comes from Marco Gualdi, CEO, Inventa CPM Field Marketing. Marco founded the Italian office of CPM over 20 years ago coupling the Retail experience with the marketing and promotional services offered by its sister company, Inventa. On the back of yet another successful Smarter Selling Conference hosted by Inventa CPM; Marco analyses the key take-outs and considerations of this year's event. Read more

16 September 2015

Our latest CPM Expert Speak comes from Alberto Almar; CEO of CPM Expertus Spain Field Marketing Agency. Alberto analyses the current Spanish retail marketplace and the increasing need to move from tactical based retail activation campaigns to a more strategic brand advocacy model; which maximises sales opportunities and secures long-term brand positioning. Read more

7 July 2015

Joost van de Ven, Group Chief Development Officer at CPM, introduces our new Global Showreel and and shares insight on how we have been driving SALES and incremental growth for our global client brands for 80 years. Read more

27 June 2015
Tags: Retail Insights | CPM Expert Speak, Retail Sales, Field Sales, Field Marketing, Shopper Behaviour

Our latest CPM Expert Speak feature comes from Karen Jackson, CPM UK Managing Director. Karen looks at the evolution of retail during an era of constant change in shopper behaviour and shares the latest research findings in a downloadable insight pack; providing top tips on how retailers and brands can offer customized solutions which reflect differing shopper missions. Read more

25 June 2015

On April 16 this year, during a day on the theme of "Sales Force: Optimization and Performance", Fabrice Pierga, the COO of CPM France, was invited by the French Institute of Merchandising to present an overview of outsourced sales force and related market trends. Read more

25 June 2015
Tags: CPM Expert Speak, Field Marketing Teams, Field Sales, Merchandising, CPM Insights

Our CPM Expert Speak insight article this month comes from Alan Peyton, Managing Director of CPM Ireland who provides top tips to maximise productivity and output of your FMCG field sales team. Read more

4 March 2015

Our CPM Expert Speak article this month comes from Andrew Potter, Group Managing Director, CPM Australia. Andrew examines the changing role of the Brand Ambassador and new opportunities for a more sales focused in-store activity. Read more

8 January 2015

Our CPM Expert Speak article this month comes from Johann-H Nagel, CPM Germany CEO. Johann examines the modern retail landscape in Germany, the return to localization and the key areas areas of consideration for retail sales strategies. Read more

28 November 2014

This month’s Expert Speak article comes from Mike Hughes, CEO of CPM Europe. On the back of yet another successful Smarter Selling Conference, Mike analyses the key take-outs and considerations around this year's theme; Achieving Sustainable Sales Read more

24 September 2014

Our CPM Expert Speak article this month comes from Arnold Vrind, CPM Benelux Managing Director. In the past 5 years, Arnold has seen a significant development and shift in how we operate in the Grocery Retail Environment from a Sales Perspective. The two most important field sales trends are shared with you to give a perspective on how to be successful in your approach to this ever-changing environment. Read more

28 August 2014

Our CPM Expert Speak article this month comes from Chuck Somborn, CPM US Chief Executive Officer. Chuck is a field marketing, direct sales and merchandising specialist with over 30 years’ experience. Chuck was previously CEO of NIS (National In-store) and became CEO of CPM US in 2009 following the acquisition of NIS. Read more

18 July 2014
Tags: CPM Expert Speak, CPM Insights, Sales Training, CPM News, CPM People, Sales, CPM France

As a leading global sales business, CPM has built up a wealth of in-house sales and marketing knowledge across many services, markets and sectors. Embracing the mantra of "Knowledge is Power," we have introduced the CPM Expert Speak Series. Our CPM Senior Management Team from around the business will share their honed expertise through a collection of featured articles and insights; looking at our business, our people and our global capabilities. Read more

CPM Insights

Retail News  

Industry Insights

REPORT: Pop-Up Stores- Creating memorable brand experiences

REPORT: Christmas Purchase Behaviour : Online or In-Store?

REPORT: CPM GO - An innovative and Cost Effective Field Sales Solution

REPORT: Celebrating 80 Years in Sales

REPORT: Field Sales Outsourcing in the Retail World

REPORT: CPM Expert Speak: Aligning Merchandising & Auditing to Benefit the Brand

REPORT: Multi-Sensory Retail Experience: Appealing to All Five Senses

REPORT: Business Across Cultures - When West meets East

REPORT: CPM Expert Speak:Sales Trends in 2020

REPORT: CPM sponsored book on Brand Activation features in Retail World

REPORT: INFOGRAPHIC: Sales Opportunities - Euro Cup 2016

REPORT: CPM Expert Speak: Why Should Sales & Marketing be Aligned?

REPORT: CPM Expert Speak: E-commerce, customers or brands: who leads the way?

REPORT: CPM Expert Speak: Connected Consumers in India

REPORT: CPM Expert Speak : Joeri Perneel – December 2015

REPORT: INFOGRAPHIC: Christmas Shopping Trends 2015

REPORT: INFOGRAPHIC: Christmas Shopping Habits 2015

REPORT: CPM Australia Sponsor the ACRS Retail Insights Seminar

REPORT: CPM Expert Speak: The real impact on retail of changing consumer behaviour

REPORT: CPM Expert Speak: How to transform FMCG field sales team productivity

REPORT: In-store retail tips to ensure you stay ahead of the competition

REPORT: CPM Expert Speak: From Brand Ambassadors to “Engagement Specialists”

REPORT: CPM IRELAND - WINNERS AT THE CHECKOUT AWARDS 2014

REPORT: What's in store for retail spend this Christmas period?

REPORT: CPM feature in special 'Sales Performance' Report in The Times

REPORT: Australia Trends: Refined Palates Driving Indulgence & Premiumisation

REPORT: CPM is all set for Back to School - Are you?

REPORT: Drive your sales forward this summer with CPM

REPORT: CPM UK conducts Pre-Christmas Shopper Research Study

REPORT: Retail Marketers Shift Their Focus Locally

REPORT: Trading Successfully with Amazon: CPM partnered research project

REPORT: Demystifying the online shopper

REPORT: In a global world Australia is going local

REPORT: Market Analysis: The Global Staying Power of Private Labels

REPORT: Issues, Trends & Challenges Affecting the Food & Drink Industry

REPORT: Adapting to the Multi-channel Retail World

REPORT: The Truth about Online Retail & Consumer Behaviour

REPORT: Cloudy Future for Field Marketing