21 December 2016
Our final Expert Speak of the year comes from Johann-Hinrich Nagel, CEO, CPM Germany Field Marketing.
Johann looks at the latest hot trend in retail, pop up stores and examines why international brands are turning to pop up stores as a way to generate buzz, deliver a sensorial experience and drive increased sales opportunities.
29 November 2016
This month, our CPM Expert Speak feature is brought to you by Andrew Potter, Group Managing Director ,CPM Australia and in collaboration with Monash University. CPM Australia and Monash University carried out research around Christmas Shopper Behaviours in the build up to festive season.
3 November 2016
This month, it’s over to Bastiaan van Houten, MD from CPM Netherlands, for our Expert Speak. In 2001, Bastiaan started his CPM career with a field job at Diageo and in 2004 moved into CPM’s Dutch head office for a role in direct sales. After various roles and positions, Bastiaan started Cosine Benelux in 2011 and merged this business in 2015 with CPM Netherlands. Read more
20 September 2016
As we celebrate our 80th Anniversary, Mike Hughes, CPM CEO of EMEA, who has worked at CPM for over 22 years, shares his perspective of how CPM has evolved from its small beginnings to becoming a global leader in field marketing, contact centre and digital marketing services. Read more
22 August 2016
Our latest CPM Expert Speak comes from Marco Gualdi, CEO, CPM Italy. Marco is the founding partner of our Italian business,setting up the company over 20 years ago.
In his article, Marco analyses the tangible benefits to be achieved through outsourcing a field sales team in the new retail environment. Read more
4 August 2016
Our latest CPM Expert Speak comes from Huan Nguyen , Managing Director at CPM Vietnam.
Huan examines the core advantages to be achieved through integrating merchandising with auditing activities at retail point of sale. Read more
15 June 2016
Our latest CPM Expert Speak comes from Martin Ryan; Chief Development Officer at CPM Group of Companies Asia Pacific. Martin has worked for CPM for sixteen years and has over twenty five years industry experience. Read more
6 June 2016
Joeri Perneel , Managing Director of Kreasales CPM and Founder of MySalesRep.be analyses trends impacting sales in the next five years. Read more
6 June 2016
CPM Australia Chairman , Alex McKay features in the latest edition of Australia's Retail World Magazine. Read more
17 May 2016
Our latest CPM Expert Speak comes from Lorraine Butler, Managing Director of CPM Ireland. Lorraine has more than 20 years’ industry experience in highly targeted Sales industries. In this article, she analyses the importance and benefits of aligning Sales & Marketing Teams. Read more
14 April 2016
Our latest CPM Expert Speak comes from Joakim Gavelin, Senior Partner and Director at Sale Nordic, and founding Partner of the Detail Merchandising Online solution, brought to the global market by CPM.
Joakim examines the importance for brand owners to embrace their online presence in the same way as they do in physical stores. Read more
30 March 2016
Mandeep Singh analyses the Connected Consumer and impact on the Indian retail marketplace in this month´s CPM Expert Speak. Read more
7 October 2015
This month's CPM Expert Speak comes from Marco Gualdi, CEO, Inventa CPM Field Marketing. Marco founded the Italian office of CPM over 20 years ago coupling the Retail experience with the marketing and promotional services offered by its sister company, Inventa.
On the back of yet another successful Smarter Selling Conference hosted by Inventa CPM; Marco analyses the key take-outs and considerations of this year's event. Read more
16 September 2015
Our latest CPM Expert Speak comes from Alberto Almar; CEO of CPM Expertus Spain Field Marketing Agency.
Alberto analyses the current Spanish retail marketplace and the increasing need to move from tactical based retail activation campaigns to a more strategic brand advocacy model; which maximises sales opportunities and secures long-term brand positioning.
7 July 2015
Joost van de Ven, Group Chief Development Officer at CPM, introduces our new Global Showreel and and shares insight on how we have been driving SALES and incremental growth for our global client brands for 80 years.
27 June 2015
Our latest CPM Expert Speak feature comes from Karen Jackson, CPM UK Managing Director.
Karen looks at the evolution of retail during an era of constant change in shopper behaviour and shares the latest research findings in a downloadable insight pack; providing top tips on how retailers and brands can offer customized solutions which reflect differing shopper missions.
25 June 2015
On April 16 this year, during a day on the theme of "Sales Force: Optimization and Performance", Fabrice Pierga, the COO of CPM France, was invited by the French Institute of Merchandising to present an overview of outsourced sales force and related market trends. Read more
25 June 2015
Our CPM Expert Speak insight article this month comes from Alan Peyton, Managing Director of CPM Ireland who provides top tips to maximise productivity and output of your FMCG field sales team. Read more
4 March 2015
Our CPM Expert Speak article this month comes from Andrew Potter, Group Managing Director, CPM Australia.
Andrew examines the changing role of the Brand Ambassador and new opportunities for a more sales focused in-store activity. Read more
8 January 2015
Our CPM Expert Speak article this month comes from Johann-H Nagel, CPM Germany CEO.
Johann examines the modern retail landscape in Germany, the return to localization and the key areas areas of consideration for retail sales strategies. Read more
28 November 2014
This month’s Expert Speak article comes from Mike Hughes, CEO of CPM Europe.
On the back of yet another successful Smarter Selling Conference, Mike analyses the key take-outs and considerations around this year's theme; Achieving Sustainable Sales
24 September 2014
Our CPM Expert Speak article this month comes from Arnold Vrind, CPM Benelux Managing Director.
In the past 5 years, Arnold has seen a significant development and shift in how we operate in the Grocery Retail Environment from a Sales Perspective. The two most important field sales trends are shared with you to give a perspective on how to be successful in your approach to this ever-changing environment. Read more
28 August 2014
Our CPM Expert Speak article this month comes from Chuck Somborn, CPM US Chief Executive Officer.
Chuck is a field marketing, direct sales and merchandising specialist with over 30 years’ experience. Chuck was previously CEO of NIS (National In-store) and became CEO of CPM US in 2009 following the acquisition of NIS.
18 July 2014
As a leading global sales business, CPM has built up a wealth of in-house sales and marketing knowledge across many services, markets and sectors.
Embracing the mantra of "Knowledge is Power," we have introduced the CPM Expert Speak Series. Our CPM Senior Management Team from around the business will share their honed expertise through a collection of featured articles and insights; looking at our business, our people and our global capabilities.