Retail Insight

Insight & Intelligence

Our Insight and Knowledge give our clients a distinct advantage

Since 1936 we've been building an unrivalled knowledge base across all the markets in which we operate. Our understanding of your environment enables us to deliver the right solution for you, at both a strategic level and on the ground – more effectively meeting your needs and enhancing the return on your investment in CPM.  

We are the only company in our industry with a dedicated Insight team, enabling our clients to not only understand what happened, but importantly what to do next; bringing meaning to results and ensuring continuous programme improvement.

One of our most valuable retail insight tools is storeSight, a unique database providing detailed information and consumer insight and shopper trends of over 55,000 stores in the Grocery, Independent and Convenience sectors.

It took a £350,000 investment and 10 years in development to provide us with a Single Retailer View, which gives us the foresight to select the stores that will deliver the greatest ROI for our clients.

Unlike other agencies that focus on simply promoting one aspect of a brand, our broader knowledge and insights allow us to consider the brand and your values as a whole; balancing and reflecting the needs and challenges of the brand and its place in the lives of your customers.

We're always on the look-out for new ways to help brands engage with their customers.
 
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