CPM and Western Union formed a strategic global agreement to carry out international compliance auditing, training and visual merchandising activities across 32 countries.
CPM have developed a single Master Agreement with Western Union; with client service management executed on a local basis in each country.
CPM field marketing teams in each local market work with independent Western Union retailers, grocery stores and franchised outlets to deliver the following activities:
Unified brand image and high quality service delivery across all Western Union retail outlets covering 32 global markets.
Delivery of insightful online reporting highlighting key areas of customer service improvement; achieved via Compliance Audits & Mystery Shopping activities.
Creation of a single reporting platform to ensure consistency and highlight trends across all markets.