CPM

Western Union Global Compliance Auditing, Training and Visual Merchandising Programme across 32 Markets

 

THE CHALLENGE

CPM and Western Union formed a strategic global agreement to carry out  international compliance auditing, training and visual merchandising activities across 32 countries.

THE CPM SOLUTION

CPM have developed a single Master Agreement with Western Union; with client service management executed on a local basis in each country.

CPM field marketing teams in each local market work with independent Western Union retailers, grocery stores and franchised outlets to deliver the following activities:

  • Delivery of in-depth brand knowledge & customer service training to franchised client outlets to ensure the Western Union retailers are delivering superior service that is “Making our Client's Customers Lives Better.”
  • To  provide a visual merchandising service and Point of Sale (POS) display material on an on-going basis .
  • Carry out regular compliance auditing and mystery shop activities to measure customer service levels of each retailer and ensure ongoing performance delivery and improvements.
  • Deliver insight reports on auditing activities and key performance metrics  via the centralised reporting tool created by CPM.
Field Marketing
Visual Merchandising

RESULTS / ROI

Unified brand image and high quality service delivery across all Western Union retail outlets covering 32 global markets.

Delivery of insightful online reporting highlighting key areas of customer service improvement; achieved via Compliance Audits & Mystery Shopping activities.

Creation of a single reporting platform to ensure consistency and highlight trends across all markets.

"Global Auditing, Training and Merchandising activities across 32 countries"

Nike - National Coverage of Visual Merchandising across 1,400 Nike retail outlets in italy Kimberly Clark In-store Demonstrations to Drive Sales
High Performance Telesales Team Delivers Over 960,000 Product Sales For British Gas - CPM UK 1200 Monthly Visits to Maximise Diageo In-store Brand Awareness & Visibility - Inventa CPM Italy
Eircom Award-Winning Business: Consumer Field Sales Team - CPM Ireland Red Bull Nationwide In-store Auditing Programme  - CPM Ireland Staples USA nationwide retail auditing & Merchandising programme
Western Union - Delivering Exceptional Customer Experience Through Bespoke e-Learning Tool ASDA Instore Retail Activation increases availability to 94% on entry and 96% on exit - CPM UK
Kipling - CPM raise brand awareness and drive sales for new Wallflower range through European in-store sales promotions FrieslandCampina Field Marketing Sales Force Team Managed by CPM Vietnam Active Selling and Demonstrations for Sky Awesome Foursome - CPM UK Field Marketing team increasing shelf space for Lucozade & Ribena - CPM UK
JTI Mayfair In-store Promotion to Drive Brand Awareness - CPM UK Kraft - Tassimo Direct Selling and Sampling Activity - CPM UK
HP - Driving Windows 8 Adoption in DSGi over Christmas In-store Field Marketing teams increase sales for Babylicious - The Kids Food Company. CPM UK
A1 Comms / Argos Mobile - In-store Sales - CPM UK CPM Manage Bord Gáis Energy Business - CPM Ireland VANS Visual Merchandising in The Netherlands Trócaire Direct Fundraiser Customer Acquisition Programme - CPM Ireland
CPM acquired over 2,400 new home delivery customers in 2013 for The Irish Times Irish Cancer Society Direct Fundraising Team Mattel Retail Merchandising Activity - CPM Australia CPM Vietnam - Mobifone Retail Merchandising
CPM Vietnam manage United International Pharma Sales Performance Tracking CPM Vietnam's Field Marketing team drive sales for Bel Kinh Do POSM Installation and Management - CPM Vietnam Apple In-Store Sales Staff Training - CPM Vietnam
Sales Force Management and Merchandising solution to drive sales for Henkel - CPM Vietnam P&G Pantene Sampling and Product Demonstration - CPM Vietnam Lucozade Ribena Suntory Retail Sales Campaign - CPM Ireland In-store Demonstrations and Assisted Sales Programme for Microsoft - CPM India
HTC ISP and Merchandising Program - CPM India Sampling Activity for McCain products - CPM India Sampling Activity for Britannia treat biscuits - CPM India Pepsico Field Merchandising Programme - CPM India
Agilent Technologies Field Marketing & Telesales team Generate 10M USD pipeline - CPM India Exhibition Stall for Kitchen Aid Appliances to Raise Brand Awareness Cisco Sales and Support SMB Program - CPM India Integrated Marketing Campaign for Bosch Missione Ambiente - InventaCPM Italy
Starbucks Frappuccino Product Launch - CPM UK Coty Prestige In-store Demonstrators - CPM France The customer experience: the main thread of the “LA GRANDE OCCASION” campaign - CPM France Lebara Mobile, Delivering Training in Carphone Warehouse and Phones 4 U - CPM UK
Fujifim. Dixons - In-store Training and Active Selling - CPM UK Grundfos multi-country merchandising solution - UK Vogue Pop-Up Roadshow - CPM Thailand Nok Air 10th Anniversary Activation - CPM Thailand
Ray-Ban Tuk-Tuk Summer Sales Activation - CPM Thailand Revlon Retail Merchandising - CPM Netherlands Heineken Retail Merchandising - CPM Netherlands Mercedes-Benz Field Marketing Program - CPM Netherlands
Natudis Sales Support to drive brand awareness - CPM Netherlands Cosnova Visual Merchandising - CPM Germany Energizer Active Sales & Increased Distribution programme - CPM Germany Douglas Stores- In-store Auditing for decorative cosmetics by CPM Germany
Triumph Visual Merchandising for Triumph Lingerie by Germany  In-store Demonstrations Launching Mondelez Christmas Cookies in France L'Oreal Product Demonstration - CPM France BaliTowel Pop-Up Shop to improve brand awareness - CPM France
Carrrefour Easter In-store Demonstrations and Visual Display - CPM France CPM Manages Field Service for Federal-Mogul Motorparts - CPM Germany Incomm Merchandising, Logistics and Distribution Solution - CPM UK In-store Merchandising for AB World Foods - CPM UK
CPM France manage Exhibition for Alltech Fei World Equestrian Games 2014 CPM Switzerland Field Marketing Team Manages In-Store Training for Intel CPM UK Contact Centre Generated Incremental Sales for Sentinel CPM Switzerland In-Store Sales Demonstrations for ALDI Suisse Panetteria