CPM's field marketing experiential team in Thailand working with Vogue Eyewear to bring the products to the target market for trial and experience through a roadshow in major shopping malls and universities
CPM prodived a pop-up roadshow to provide an interactive and enjoyable experience to promote Vogue Eyewear.
Generated a lot of interest for the new collection of Vogue
Increased website visit and Facebook likes (25% more than the average day)
Attracts at least 1,000 target women per day to try Vogue eyewear and discover how they can style their eyes