CPM
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VANS Visual Merchandising in The Netherlands

 

THE CHALLENGE

CPM's field marketing team were appointed to merchandise store windows of selected (nominated) independent retailers by installing visual merchandising displays and POS materials to promote the Vans Classic Brand in-store and attract people to enter the store.

 

THE CPM SOLUTION

CPM Netherlands set up a team of visual merchandisers implementing 2 campaigns in 2013.

Both campaigns, managed by CPM International were rolled out in all 9 European countries at the same time. CPM International provided 1 single point of contact to the client to manage this project in 9 European countries.

The primary responsibilties included:

• Dispatching of all POS materials (CPM Warehousing)
• Central and Local Management (timing & planning)
• Briefing of all 9 client service teams
• One reporting dashboard mapping all (9 countries) results.
Visual Merchandising
Field Marketing
Brand Visibility
Merchandising

RESULTS / ROI

100% coverage of 43 Independent retail stores, providing visual merchandising on store windows with a Tactical Merchandising Team over a 2 week campaign period.

Improved brand visibility throughout the store.

Unified brand image across all 43 stores merchandised in The Netherlands.

Extremely positive feedback from retailers on the professional service and added value provided by the CPM merchandiser.

"Visual Merchandising Programme executed across 9 European markets"

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