CITROËN Select supports trade outlets with their Used Car marketing activities aimed at private individuals, providing them with promotion tools for increased visibility, as well as a range of tailored products and services. The aim of the “LA GRANDE OCCASION” roadshow is threefold:
For the third year running, CPM France organised and ran the “LA GRANDE OCCASION” CITROËN Select roadshow. In 2014, the scheme was rolled out to 45 trade outlets and optimised to maximise visibility, with a 100m2 touring village complete with a truck, an arch, flags, hot-air balloons, an MC with a microphone, and a car with a megaphone driving around town. A dedicated website was also created for customers to get the most out of their visit to the dealership, have their car valued and enter a contest.
1025 used cars sold in total, or 125% of the objective achieved=
3 days of activities and 25 Used Cars sold on average per outlet
100 % of trade outlets satisfied with the strategy content and rollout