CPM's field marketing team managed the sampling of McCain snacks at Walmart Easyday outlets to improve brand awareness and increase sales.
The sampling was done at store walk ins, where the team of samplers prepared, cooked and served the food.
Post activity reporting was done with complete analysis
Create awareness of McCain products as best for snacking
Ensure customers experience the taste
Create visibility & brand awareness amongst customers
Detailing the product
Reporting of program details
Created awareness of McCain as a preferred snacking product
Better customer experience
Overall conversion went up by 80% during the sampling days