CPM managed the sampling of Britannia treat biscuits at Walmart Easyday and Cash and Carry outlets in 28 stores in 9 cities across India for 2 months.
Three flavours of Britannia Treat brand of Biscuits were sampled to the walk-in customers. Brand engagement games were organized by promoter to attract the walk in customers and encourage them to taste the new flavours.
Winner of games awarded with a Britannia treat gift hamper
Post activity reporting was done with complete analysis.
The team was responsible to :-
Created awareness for Britannia products through brand engagement sampling activities
Over 26,000 people engaged with brand during sampling activity with over 24,000 samples distributed.