Revlon obtained shelf space at 183 Kruidvat (ASWatson) stores for their new nailpolish color line Sinful Colors. Kruidvat asked Revlon to design a custom made shelf furniture that fits their new 5 meter nailcare shelfplan. Knowing CPM has experience in installing cosmetic furniture at drugstores (especially Kruidvat) Revlon approached CPM to perform this retail merchandising activity.The installation of the furniture is followed by 3 visits during the year to maintain and update the shelf. In addition we also install new furniture at Kruidvat shops that (re)open.
CPM advised Revlon about an 'on date visit planning' knowing the importance of this for ASWatson. Based on this planning CPM set up an experienced team of 14 field marketing merchandisers available for the installation and follow up visits. In consultation with Revlon and Imagine (producer of hardware) we have set up an instruction video to brief the team. Concluding Revlon receive a report in detail per address with specification of the installation.