CPM's fied marketing team were set the task to complete a complex in-store audit of 178 stores throughout Ireland over a two week period. The team called to a random selection of Multiples, Convenient Stores and forecourts over this period.
THE CPM SOLUTION
- CPM recruited 12 experienced field marketing auditors in order to complete the activity.
- A half day in-depth training was provided which included store visits to highlight the complexity of the compliance audit.
- Once all in-store audits were completed all data was manually entered into the Red Bull Tracker System.
- A photo presentation of shelf space & displays was completed per store and sent to the client.