CPM's field marketing experiential team were tasked to improve brand awareness and showcase the benefits of RB Polarized sunglasses versus regular sunglasses.
A special summer activation for 15 days in one of the top tourist spot and weekend getaway among locals – Pattaya Beach Road
100% of the people who tried were amazed with the technology when they see the difference between regular sunglasses and RB Polarized.
On the average, optical shops only sell 1-2 Ray-Bans per month.
With our activation, we can sell at least 2 per day and up to 9 sunglasses in a day, on average of 4-5 pairs per day throughout the activation period