CPM

Pepsico Field Merchandising Programme - CPM India

 

THE CHALLENGE

CPM's field marketing team manages the field merchandising of major Modern Trade Outlets across the country covering approx 750 outlets in 8 cities.

PepsiCo has engaged CPM to launch their India edition of the POWER OF ONE programme to leverage brand visibility and create dominance in the combined space of Beverages and Food business in Indian Retail

THE CPM SOLUTION

Team of  230 moving merchandisers and 16 supervisors manage the coverage of all the Modern Trade outlets

Managing KPIs’ of :-

  1. Share of shelf
  2. Stock reporting
  3. Out of Stock SKU’s
  4. Track Pricing & Promotions
  5. Tracking Competition Promotions & Activities

Managing the programme through handheld based application for tracking the team and realtime reporting  for PepsiCo

Merchandising
Field Marketing

RESULTS / ROI

Increase availability and brand visibility of the Pepsico products

Unified field marketing team working for both Beverages and Food Business

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