CPM's field marketing team manages the field merchandising of major Modern Trade Outlets across the country covering approx 750 outlets in 8 cities.
PepsiCo has engaged CPM to launch their India edition of the POWER OF ONE programme to leverage brand visibility and create dominance in the combined space of Beverages and Food business in Indian Retail
Team of 230 moving merchandisers and 16 supervisors manage the coverage of all the Modern Trade outlets
Managing KPIs’ of :-
Managing the programme through handheld based application for tracking the team and realtime reporting for PepsiCo
Increase availability and brand visibility of the Pepsico products
Unified field marketing team working for both Beverages and Food Business