- CPM were tasked to design and execute a field marketing product launch campaign of Lacoste's men’s fragrance, L1212; involving an interactive product sampling programme throughout Spain.
- Drive brand awareness to promote trial and purchase of the new fragrance across 130 perfume stores in Spain.
THE CPM SOLUTION
CPM designed and set up product sampling stands in 10 leading shopping centres across Spain.
Our highly experienced team of brand ambassadors were responsible for:
- Engaging with customers and providing in-depth product knowledge of the new fragrance to drive traffic to over 130 perfumeries & retail stores in each shopping centre.
- Drive brand awareness and create excitement among the target market through an interactive pole bending competition.
- Winners announced every hour with special branded prizes on offer. All participants were also provided an 8ml fragrance sample.