CPM's field marketing experiential team were appointed to raise brand awareness to help celebrate the 10 year annivesary for Nok Air in airports.
The experiential team were tasked to create an event and engage with consumers. This included seasonal airport decoration and souvenir items that are customized based on the occasion
The experiential team distributed a total of 20,000 gifts in 25 airports in 1 day
Reached over 50,000 travelers during the weekend anniversary