CPM's field marketing team were appointed to manage Nike's retail brand strategy activities across Italy covering either owned or licensed point of sales (POS).
Maximise in-store profile of the entire Nike brand portfolio through the execution of in-store floor plans & merchandising of 3D and window displays.
CPM employ a skilled team of 22 Merchandisers and 7 Visual Merchandisers to:
Consistently deliver innovative in-store visual merchandising in line with Nike’s high quality brand image.
Insightful reporting delivered on a timely basis to Nike.
Maximise brand visibility to drive increased revenues