CPM's field marketing team were asked to provide a solution to:
- Engage consumers in a controlled Microsoft conversation.
- Create opportunities to perform in-store demonstrations that bring the Microsoft products to life.
THE CPM SOLUTION
Provide an Assisted Sales Team to the top 30 JB HiFi Stores nationally
- A dedicated team of Brand Ambassadors to represent Microsoft brand and deliver an exceptional experience in store.
- Invest in training and development to ensure the right fit to both Microsoft and JB HiFi.
- Create a community of experts through Social Media.
- Provide sales, product, customer and market insights to Microsoft.