Proximity approached CPM, on behalf of the Sales and aftersales department of Mercedes, for field marketing, field merchandising and point of sale solutions programme.
The goal of the sales department:
To promote the new model of Mercedes, the GLK.
The goal of the after-sales service department:
To inform the client about the services Mercedes offers.
CPM had created a team of 8 certified and experienced field merchandisers.
They were responsible for:
The CPM team accomplished this project, within a time limit of only 3 days.