CPM's field marketing team was asked to provide a solution to cover 738 retail outlets in Northern Ireland with sales and merchandising services. The main objectives were:
On analyzing the market and the callfile, CPM proposed a retail sales solution that would provide a more targeted and impactful service, whilst only utilizing 50% of the previous resource levels.
CPM recruited a team comprising a Sales Manager as well as Direct and Indirect Sales Representatives, to manage key accounts across:
During 2013, CPM increased share of space by 2%.
For 2013 sales revenue increased by 6% despite a declining overall market.